SuperDraft, the daily fantasy partner of Caesars Entertainment, has been appointed as the first ever official Daily Fantasy Partner of the BIG3 league, the three-on-three basketball game.
Under the terms of the deal, SuperDraft will become the presenting sponsor of the 2021 BIG3 draft, which will be renamed the 2021 BIG3 SuperDraft. The season will tip off on July 10, 2021, at Orleans Arena in Las Vegas, with 10 weeks of action-packed games.
The partnership gives BIG3 the ability to offer daily fantasy contests for every game that features SuperDraft’s player-friendly Multiplier Mode, as well as free betting in its free sportsbook app. Daily fantasy strategy segments will be integrated into each game broadcast and the Multiplier Mode will be featured on each player’s stat lines.
SuperDraft will also provide Fantasy 101 educational broadcast segments as well as in-arena activations. For fans sitting courtside, one-of-a-kind games will be available, while BIG3 players and coaches will also become brand ambassadors for SuperDraft across linear and digital media.
“It’s been a long-term goal of ours to introduce fantasy drafts into the BIG3. As a dynamic, fast-paced league always looking to innovate the fan experience, bringing in SuperDraft was a no-brainer,” said BIG3 Co-Founders, Ice Cube and Jeff Kwatinetz.
Chris Hannan, BIG3 CEO, added: “SuperDraft couldn’t be more suited for the BIG3 family. They bring an extra edge to the game of daily fantasy and our league recognizes that special ‘it’ factor. The wide variety of gaming and technological features sets SuperDraft apart and their entrepreneurial spirit makes them a perfect fit with our league.”
Steve Wang, Founder and CEO, SuperDraft, Inc, stated: “The BIG3 is the ideal partner for our first sports league sponsorship and will continue driving our growth during the summer months. We also wanted a partner who would allow us to be our unique selves and be actively involved in how we plan to engage and reward BIG3 fans for their fandom.
“Whether BIG3 fans want to be part of the action by playing our fantasy sports app or by making picks with our free sportsbook, we are thrilled to be integrating our gameplay experiences into the live broadcast and provide serious entertainment value for all of their fans.”