Sports - archive

The sports view on sports betting

NASCAR appoints PickUp to accelerate gamification strategy

Fan engagement platform PickUp has been selected by NASCAR to accelerate its motorsports content gamification strategy. According to the agreement, PickUp will utilize its...

Illinois sets new wagering record with nearly $1bn in March action

Illinois set a new state wagering record of nearly $1bn in March, with sportsbooks also hitting new revenue highs, buoyed by $278.4m of NCAA...

Better Collective cools Spotlight M&A rumors as focus remains on US targets  

Better Collective AS has responded to weekend news reports of its ‘front runner interest’ to acquire Spotlight Sports Group for £500m ($616m) as being...
Sportsbook in Virginia experienced a hike in monthly sports betting handle in March, largely thanks to the March Madness NCAA men’s college basketball tournament

Virginia sportsbooks benefit from March Madness as handle sees monthly uptick

Sportsbook in Virginia experienced a hike in monthly sports betting handle in March, largely thanks to the March Madness NCAA men’s college basketball tournament. According...
Caesars Entertainment has signed a major partnership with MLB side the Chicago White Sox, which sees the firm become the Exclusive Casino Partner and Caesars sportsbook become the official sports betting partner of the team

Caesars secures casino and sportsbook partnership with Chicago White Sox

Caesars Entertainment has signed a major partnership with MLB side the Chicago White Sox, which sees the firm become the Exclusive Casino Partner and...
Esports Technologies Inc began trading under a new brand identity today having changed its name to EBET.

Esports Technologies targets Millennials and Gen Z with rebrand to EBET INC

Esports Technologies Inc began trading under a new brand identity today having changed its name to EBET.The global provider of advanced esports wagering...
The NCAA Division I Interpretations Committee has ruled that individual colleges and schools can sign deals to provide statistics to sports wagering companies

NCAA opens door to sports betting deals for colleges

The NCAA Division I Interpretations Committee has ruled that individual colleges and schools can sign deals to provide statistics to sports wagering companies, opening...
In mid-March, the International Betting Integrity Association (IBIA) and Fecoljuegos, the Colombian trade association, joined forces to work on projects and initiatives to improve integrity in the local gambling industry.

Sports integrity: Is there a link between the popularity of sports and its susceptibility...

In mid-March, the International Betting Integrity Association (IBIA) and Fecoljuegos, the Colombian trade association, joined forces to work on projects and initiatives to improve...
Esports Insider is excited to announce its international esports business conference is returning to the US with ESI Washington DC, presented by LOOT.BET.

Esports Insider brings esports conference to Washington DC

Esports Insider (ESI) is excited to announce the biggest international esports business conference is returning to the United States with ESI Washington DC, presented...
Bally’s Interactive has agreed to a long-term partnership with the Cleveland Browns, becoming an official sports betting partner of the NFL franchise.

Bally’s Interactive becomes sports betting partner of Cleveland Browns

Bally’s Interactive, a division of Bally’s Corporation, has agreed to a long-term partnership with the Cleveland Browns, becoming an official sports betting partner of...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...