Esports Technologies Inc began trading under a new brand identity today having changed its name to EBET.
The global provider of advanced esports wagering products and technology explained that the rebrand has been done to “better reflect the company’s business and its mission of providing innovative wagering and technology to the Millennial and Gen Z wagering market”.
EBET INC common stock was expected to commence trading on a post name change basis under CUSIP 278700109 at the opening of trading today, May 5, 2022.
In a statement confirming the move, the firm said that the new name underscores EBET’s commitment to not only esports enthusiasts but also fans of all sports and casino games.
As part of the change, EBET has unveiled a new company logo and launched a rebranded website at https://ebet.gg/.
Aaron Speach, CEO of EBET INC, outlined the rationale behind the change, saying: “Our leadership team and I believe this is the right time to rebrand our company to reflect who we are and where we are going. This new brand and evolving positioning perfectly illustrate our growing ambition to serve the entire Millennial and Gen Z market.”
Over the past 12 months, EBET has been actively expanding its presence as a betting operator and technology provider in the sector. With the acquisition of online sportsbook and casino brands Karamba, Hopa, Griffon Casino, BetTarget, Dansk777, and GenerationVIP in late 2021, the firm has gained over 1.25 million deposited customers in more than 15 countries.
Last month, EBET secured a software license deal with Incentive Games to take advantage of the latter’s customized free-to-play games