Caesars Entertainment has signed a major partnership with MLB side the Chicago White Sox, which sees the firm become the Exclusive Casino Partner and Caesars sportsbook become the official sports betting partner of the team.
Expanding its presence in Illinois, Caesars Entertainment and Caesars Sportsbook will receive access to the official White Sox logos and marks to use across its marketing material in the state including rotational LED signage, digital and social media assets.
The partnership ensures that prominent, fixed signage with a right-field board featuring Caesars’ branding and ‘premier gaming destinations’ will be adorned at the White Sox stadium.
Furthermore, the group will benefit from a ‘variety of exclusive White Sox experiences’ made available via its loyalty program, Caesars Rewards.
“It’s a perfect time for Caesars to align with an iconic franchise like the Chicago White Sox,” said Tom Reeg, CEO of Caesars Entertainment. “Some of the most passionate sports fans in the country call Illinois home.
“Caesars can provide White Sox fans and sports fans across the state with the very best in sports experiences through our world-class resorts and the recent relaunch of the Caesars Sportsbook app now available for mobile registration.”
Meanwhile, the White Sox will include Caesars within its own marketing strategy, featuring in team merchandise and experiences. It will make ‘unmatched rewards’ available to sports fans across Illinois.
“By teaming up with a globally recognized entertainment leader in Caesars, we are delivering the combined brand reputation and shared commitment to offer our fans extraordinary sports and entertainment experience,” added Brooks Boyer, White Sox chief revenue and marketing officer.
“With energized talent on the field, our partnership with Caesars enhances the excitement for our fans with new experiences and programs.”