Incentive Games strikes free-to-play agreement with INTRALOT in the US

Free-to-play game developer Incentive Games has entered the US market after striking a deal to launch a series of its titles with global-gaming giant...

Action 24/7 license suspension by Tennessee Lottery cited as ‘draconian’

The Tennessee Lottery has suspended the sports betting license of Action 24/7 as a result of what it described as suspicious player deposit activity.According...

Funding March Madness – how payments drives acquisition and retention

Joe Pappano, CEO Sightline Payments, talks to SBC Americas about the appeal of March Madness and, crucially, how the right approach to payments can...

Sportradar enters into definitive agreement to acquire Synergy Sports

Sports data intelligence and sport entertainment solutions provider Sportradar has entered into a definitive agreement to acquire Synergy Sports, a pioneer in automated sports...

Pickswise and FanDuel team up for March Madness content partnership

Free sports betting picks specialist Pickswise has agreed to a new marketing partnership with US sportsbook FanDuel. Under the terms of the deal, FanDuel...

February slowdown for Indiana sportsbooks but hopes pinned on March Madness to boost business

An underwhelming Super Bowl for Indiana sportsbooks managed to slow February’s handle to less than $275m, halting a five-month streak of record wagers for...
Basketball with a march madness logo on it

AGA survey shows 47m Americans will bet on 2021 March Madness

New data published by the American Gaming Association (AGA) indicates that more than 47 million Americans will place bets on the 2021 March Madness...

Tennessee welcomes William Hill mobile and online sportsbook

William Hill has launched its mobile and online sports book in Tennessee this week, marking the 11th state where its app is available for...

William Hill weighs up the contenders ahead of March Madness

As March Madness nears, William Hill has been taking a look at some of the conference tournaments that are tipping off soon, starting with...

Action 247 rolls out the party bus for March Madness and SEC tournament

Action 247, Tennessee's only locally owned and operated online gambling sportsbook, has announced the roll out of its Honky Tonk Party Express "party bus"...

Event News

SBC Summit Marketing track

Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...

SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit BettingStartups collaboration

SBC Summit strengthens startup focus with BettingStartups collaboration

SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Player Experience Academy

SBC Summit’s Player Experience Academy explores engagement and its limits

SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...