Action 247, Tennessee‘s only locally owned and operated online gambling sportsbook, has announced the roll out of its Honky Tonk Party Express “party bus” just in time for the onset of the South Eastern Conference (SEC) Tournament and March Madness.
Action 247 hailed the partnership with Honky Tonk Party Express, headquartered in Nashville, Tennessee, adding that this will be the first March Madness since online gambling became legal in the state.
The firm has scheduled tournament events at The Underground on Broadway in Nashville, March 10-14, during the competition.
“We are so grateful to Honky Tonk Party Express for getting our ‘Action Mobile’ ready just in time for the SEC basketball tournament, which starts in Nashville on March 11,” said Tina Hodges, Tennessee Action 247 CEO.
Grant Rosenblatt, owner of Honky Tonk Party Express, welcomed the fact that his company and Action are local businesses. He commented: “Tina and everyone at Action have been so fun to work with and they understand how to market their company.
“Our open-air party buses are the coolest ways to experience Nashville and the best way to organically get the word on Tennessee’s own sportsbook. We can’t wait to see Action rolling down the streets of Nashville.”