Free-to-play game developer Incentive Games has entered the US market after striking a deal to launch a series of its titles with global-gaming giant INTRALOT on its sports wagering platforms operated in conjunction with the Montana and Washington DC lotteries.
Under the terms of the 36-month deal, Incentive’s Margin Selector, Dream Team and Bracket games will be available for NBA and NFL contests while the latter will also be offered across special events. The partnership kicks off with the NCAA’s March Madness 2021 tournament.
According to the firm, its experience in delivering B2B content across igaming puts it in a prime position to help newly launched sports wagering brands Sports Bet Montana and GambetDC acquire and retain customers in their respective jurisdictions.
The free-to-play games allow operators to reach a broader audience and acquire and retain players at scale. Pick 5 (known as Margin Selector in the US), for instance, attracts tens of thousands of daily entrants, with more than 70% of customers playing in consecutive weeks.
John Gordon, CEO of Incentive Games, said: “INTRALOT is a power player in the global online and mobile gambling industry and is one of our most significant partners to date.
“As the US market continues to roll out and mature, operators will have to think outside the box to acquire and retain players at scale, and our free-to-play games have proved to be incredibly successful in this regard.”
Byron Boothe, CEO of Intralot Inc, said: “We are pleased to partner with Incentive Games to provide players in Montana and Washington, DC added value through the addition of Free-To-Play games on our sports wagering platforms.”