North America

Conference USA logo

Conference USA turns to IMG Arena for sports betting and media data deal

Days after announcing a partnership with ProhiBet, Conference USA announced it has also signed a new sports data partnership with IMG Arena. The data deal...
Dallas Cowboys and New York Giants

Tipico offering bettors a chance to bet against their football rivals

Tipico Sportsbook is betting that sports betting customers want to bet against their rivals, so that concept is at the core of its fall...
Sleeping ram

NC lawmakers abandon plan to expand gambling with budget

As North Carolina lawmakers burn daylight to try to pass a budget, the issue of casino expansion remained at the center of debate until...
Michael Meredith and Damon Thayer

Kentucky retail sportsbooks accept first wagers from state pols

SBC Americas was on site in Lexington for the ceremonial first bet at the Caesars Sportsbook facility at The Red Mile. The lawmakers who...
Detroit's Ford Field

SportsHandle: the week that was in US sports betting

It’s Friday on SBC Americas so once more our colleagues over at SportsHandle and friends deliver another round-up of the week’s big developments in...
bet365 creates new campaign for NFL season

bet365 & Aaron Paul kickstart NFL season with ‘Never Ordinary’ TV campaign

After a nine-month hiatus, the new NFL season is officially underway, paving the way for operators like bet365 to celebrate with a brand new...
Hand stopping domino of wood blocks

Odds on Compliance: RG needs to be proactive not reactive

With Responsible Gambling Education Month in full swing, Odds on Compliance's Director of Regulatory Affairs John Wellendorf discusses the regulatory requirements operators need to...
wooden figures giving high fives

Epic Risk Management names Teresa Fiore VP of Partnerships

Epic Risk Management is tapping a new VP with experience both as an operator and a regulator. The company named Teresa Fiore the new...
Jeans with secondhand tag

Betr taps WagerWire to supply secondary wagering market tech

The focus remains on Betr Picks this season but Betr continues to bolster plans for an upgraded sportsbook product in 2023. The operator announced...
Movie prop table

BetRivers putting SGPs front and center with Prop Central

With parlays and player props continuing to be among the most popular wager types among US bettors, BetRivers is creating a new hub within...

Event News

Global Gaming Women breakfast

Global Gaming Women’s Breakfast: A tradition of empowerment at SBC Summit NA

At SBC events, the Global Gaming Women Breakfast Meetup has become a cherished tradition. With more women from diverse industry backgrounds participating in conferences,...
Dolby SBC webinar

Dolby Millicast to discuss the power of real-time livestreaming

Tomorrow , SBC Webinars are hosting "Maximize your player engagement and profits with real-time streaming" in partnership with livestreaming experts, Dolby Millicast. Airing live...
Hand putting dollar in tip jar

Jesse Learmonth has two tips for pitch contest participants

The First Pitch competition is always a highlight of SBC Summit North America and this year's contest will be no exception. And nobody knows...
North America Summit headliners

Headliners announced for SBC Summit North America 2024

SBC Summit North America will feature a powerhouse lineup of conference headliners, covering everything from legislative insights to the future of women's sports, at...