The focus remains on Betr Picks this season but Betr continues to bolster plans for an upgraded sportsbook product in 2023. The operator announced on Thursday that it inked a new partnership with WagerWire to integrate its tech and work with them as a media partner.
The WagerWire tech, which is not live yet, will eventually be an aftermarket venue for bettors to buy and sell wagers someone else has previously placed.
The deal will result in the pending WagerWire tech being incorporated directly into the Betr platform, allowing patrons to either place their own new wagers or buy a bet on the secondary market within a single app.
BetSaracen in Arkansas currently offers a similar integration. Its online betting app allows users to trade tickets on the secondary market via a partnership with BetSwap.
“While secondary markets are commonplace for things like concert tickets, trading cards, and even fashion, it has yet to exist at scale in sports betting – until now.” said Zach Doctor, Co-Founder and CEO of WagerWire. “We have great admiration for what Joey Levy, Jake Paul and the entire team at Betr have accomplished as both a gaming operator and media company.”
On the media side, both WagerWire and Betr have experienced major growth on the content and community side. As part of the deal, the two groups will co-produce an original video series later this year.
“We are excited to partner with the WagerWire team, who shares our perspective that there is a significant opportunity to enhance the sports betting user experience through product innovation,” said Joey Levy, Founder and CEO of Betr. “We are looking forward to integrating their technology into our new V1 sportsbook platform being built on top of the recently acquired Chameleon platform, which remains on track to go live next year.”