Tipico Sportsbook is betting that sports betting customers want to bet against their rivals, so that concept is at the core of its fall football promotion.
In Ohio, New Jersey, and Colorado, Tipico bettors will get a weekly credit to bet against their NFL rivals. Ohioans can bet against the Pittsburgh Steelers, New Jersey residents can bet against the Dallas Cowboys, and Coloradoans can bet against the Las Vegas Raiders. Tipico is calling the promotion Bet Against Your Rival.
Tipico is bringing out the star power for this promotion with a trio of hometown hero spokespeople to promote the brand. The sportsbook is working with former Ohio State star Cardale Jones, former Cleveland Brown Josh Cribbs, and fitness influencer Callie Bundy. Tipico has also extended its existing promotional agreement with actor Jeremy Piven.
Using various promo codes, new Tipico bettors can sign up through the celebrity of their choice and receive $150 in bet credits if they deposit $50 on the app. Those who sign up through Jones will receive a $30 credit to bet on OSU. Those who sign up through Cribbs will receive a $30 credit to bet on the Browns. Those who sign up through Bundy will receive a $30 credit to wager on the NFL team of their choice.
“We are ecstatic to partner with an elite class of local athletes, influencers, and gameday personalities, particularly those close to the hearts of our customers in Ohio,” said Tipico US CEO Adrian Vella. “We strive to deliver a one-of-a-kind platform experience to diehard fans to create a hyper-relevant experience. Now, we’re giving football bettors more reasons to unleash their passion and spend Saturday and Sunday on the edge of their seats.”
During football weekends, Tipico will offer all bettors Odds Flashes, which boost the odds on certain wagers to make them more favorable for bettors.
Since launching in Ohio, Tipico has continued to spend on promotions and marketing and has generated roughly $50 million in handle so far, which is good for a little more than 1% of the total market.