BetRivers putting SGPs front and center with Prop Central

Movie prop table
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With parlays and player props continuing to be among the most popular wager types among US bettors, BetRivers is creating a new hub within its app to highlight those kinds of bets.

Effective Thursday, the app now offers a new Props Central section for users to easily find and locate a range of prop bet offerings across multiple sports.

“With the popularity of props betting, we created Prop Central to give RSI’s bettors an easier way to navigate and wager on props,” said Richard Schwartz, CEO at Rush Street Interactive (RSI). “Additionally, Prop Central will provide bettors with continuous pregame and live updates on wagering choices, which will make watching their favorite players and sports even more engaging for our bettors this season.”

Schwartz mentioned the Props Central on the most recent Rush Street earnings call.

“We continue to add features to encourage more parlay and profit. For instance, during the second quarter, we aggregated player props by league into distinct listed views, providing easier findability and more prominently showcasing prop back types,” Schwartz noted. “The impact has been immediate. Baseball profits this year in the second quarter were up more than 60% compared to a year ago. We are very excited with this addition and other merchandising improvements we’re planning to release heading into the NFL NCAA football seasons.”

BetRivers is also expanding its popular Squares product. A riff on the popular squares games seen at Super Bowl parties, there will be football squares available on BetRivers for every NFL game and most NCAA football games.

“We are excited to offer an improved Squares product heading into the fall football season,” said Schwartz. “We are giving customers more chances to win bonuses and prizes, ultimately providing more value back to our loyal players. We can’t wait for the season to get underway!”