WATCH: Brian Westbrook, SeventySix Capital – Sports betting presents an ‘amazing opportunity’ for the...

Former Philadelphia Eagles star and member of the SeventySix Capital Athlete Venture Group, Brian Westbrook, has praised the legalization of sports betting as an 'amazing...

Ed Miller, DeckPrism: Customer experience should be at the forefront of the industry

Since the SCOTUS decision to allow states to legalize sports betting, comparisons have been drawn between the newly regulated US market and the European...

WATCH – Dennis Drazin: “overwhelming feeling of satisfaction” at the first legal New Jersey...

Exactly one year ago today, the first legal sports bets were wagered at Monmouth Park in New Jersey by Governor Phil Murphy, which has...

WATCH: Phil Murphy – States must set out the right regulatory framework from the...

New Jersey Governor Phil Murphy has attributed the first-year success of the New Jersey sports betting market to the wealth of regulatory and customer experience...

Constant communication and customer rapport key to US market success

Customer rapport and a minimum bet guarantee has become a more prevalent issue for European sports betting operators. As the US market evolves and...

IMG Arena: Why live streaming and elevating the consumer experience is crucial

SBCAmericas spoke to Brian Clayton, IMG Arena Sales Director North America about the importance of live streaming when it comes to building loyalty, as well as why...

Lotteries have much to offer in new world order of sports betting

A gaming and lotteries veteran of circa 25 years, Richard Weil is among the most experienced and knowledgeable contributors to address the inaugural Betting...

WATCH: Using March Madness to capture the imagination of the US audience

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March...

LC Tech: Giuseppe Lo Cascio – The US markets presents new opportunities for growth

This year will see SBC host its inaugural Betting on Sports America which will take place at the Meadowlands Exposition Centre in New Jersey. Among...

Sportradar, Steve Byrd: The partnership with MLB is “a unique opportunity”

In a newly formed partnership, Sportradar recently unveiled an exclusive agreement with Major League Baseball (MLB), to elevate the distribution of the league's real time game...

Event News

NCLGS to highlight positive economic impact of tribal gaming

Tribal gaming, and the positive impact it brings to the US economy, will be at the forefront of proceedings at the forthcoming Winter Meeting...

Industry leaders announced for Betting on Sports America 2020 speaker roster

Joe Asher (CEO, William Hill US), Kenny Gersh (EVP, Gaming and New Business Ventures, MLB) and legendary Las Vegas oddsmaker Roxy Roxborough are among...

Big focus on responsible gaming practices at NCLGS Winter Meeting

Responsible-gaming practices and policies will feature prominently at the forthcoming Winter Meeting of the National Council of Legislators from Gaming States (NCLGS). Sessions on...

BMM to steer LatAm customers through challenging conditions at SAGSE

Gaming test lab BMM Testlabs will be exhibiting its services and offering advice to customers in the Latin American sector this week at this...