Safe Bet Show: ‘Once you’re addicted, you’re addicted… people can’t control themselves’

Once you’re addicted, you’re addicted, stated Brian Hatch, Author and Host of All In: The Addicted Gambler’s Podcast, as he stressed the importance of...
Rapper Vanilla Ice

Martin Lycka: On how he stopped, collaborated and listened at ICE 2023

Like many others in the industry, Entain’s SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka is cooling off after a busy week at...
Indiana statehouse

Lycka: Indiana is the new frontier for online casino

The always curious Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling, went down the rabbit hole on where the term Hoosier came...
Martin Lycka Christmas wish list

Martin Lycka’s gambling Christmas wish list

Brazil may be on the verge of starting over when it comes to regulated online gambling, but that is not stopping Entain's SVP for...

NCLGS’ Jon Ford: Gaming industry is improving its diversity

Indiana State Senator and the President of the National Council of Legislators of Gaming States (NCLGS) Jon Ford has stated that diversity is improving...
Martin Lycka Brazil Sports Betting

Martin Lycka: Just do it, Jair

The election is over. Two rounds of fierce political battling and acrimony done. The winner is declared and set to assume power on January...
Martin Lycka Hotel California Parody

Martin Lycka: Welcome to the Sportsbook California

As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain's...
Peru and Chile gaming regulation

Martin Lycka: Chile and Peru gambling regulation is a trek

Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka's latest column reassures those following the developments in Latin America that, though it...
Martin Lycka July 22

Martin Lycka: Living the US alien life

In this month's column for SBC Americas, Entain SVP of Regulatory Affairs and Responsible Gambling Martin Lycka discusses what can often be lost in...

Martin Lycka: Waiting for regulations can try anyone’s patience

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – discusses the long and often frustrating process of waiting for...

Event News

SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...
SBC Summit Rio 2025

SBC reveals huge expansion plans for SBC Summit Rio 2025

SBC has revealed plans to transform its SBC Summit Rio for 2025, with a larger venue, a new date and a far bigger audience.  Building...

Expert insights and networking: SBC’s Capital Markets Forum at the NYSE

SBC is gearing up to launch its debut Earnings+More: Capital Markets Forum event at the iconic New York Stock Exchange on May 6, offering...
2024 SBC Summit North Americas Sports Betting Track

2024 SBC Summit North America announces Sports Betting Track

The Sports Betting conference track at SBC Summit North America will gather some of the top luminaries in the industry to share their thoughts...