Rapper Vanilla Ice

Martin Lycka: On how he stopped, collaborated and listened at ICE 2023

Like many others in the industry, Entain’s SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka is cooling off after a busy week at...
Martin Lycka Indiana online casino

Lycka: Indiana is the new frontier for online casino

The always curious Martin Lycka, Entain’s SVP for American Regulatory Affairs and Responsible Gambling, went down the rabbit hole on where the term Hoosier came...
Martin Lycka Christmas wish list

Martin Lycka’s gambling Christmas wish list

Brazil may be on the verge of starting over when it comes to regulated online gambling, but that is not stopping Entain's SVP for...

NCLGS’ Jon Ford: Gaming industry is improving its diversity

Indiana State Senator and the President of the National Council of Legislators of Gaming States (NCLGS) Jon Ford has stated that diversity is improving...
Martin Lycka Brazil Sports Betting

Martin Lycka: Just do it, Jair

The election is over. Two rounds of fierce political battling and acrimony done. The winner is declared and set to assume power on January...
Martin Lycka Hotel California Parody

Martin Lycka: Welcome to the Sportsbook California

As the fight rages on in California with Prop 26 and Prop 27 both putting on the full court press with California residents, Entain's...
Peru and Chile gaming regulation

Martin Lycka: Chile and Peru gambling regulation is a trek

Entain's SVP for American Regulatory Affairs and Responsible Gambling Martin Lycka's latest column reassures those following the developments in Latin America that, though it...
Martin Lycka July 22

Martin Lycka: Living the US alien life

In this month's column for SBC Americas, Entain SVP of Regulatory Affairs and Responsible Gambling Martin Lycka discusses what can often be lost in...

Martin Lycka: Waiting for regulations can try anyone’s patience

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – discusses the long and often frustrating process of waiting for...
Martin Lycka of Entain gives his take on the sports betting legislation currently making its way through the political system in the state of Massachusetts.

Martin Lycka: Sports betting pilgrimage to New England

Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling at Entain – provides his take on the sports betting legislation currently making...

Event News

SBC Awards 2023

SBC Awards 10th Anniversary Unveiled the Champions of Betting and iGaming

SBC marked the grand 10th-anniversary edition of the SBC Awards with a spectacular celebration, honoring the exceptional individuals and companies whose unwavering commitment to...
SBC Summit 2024

SBC Summit Finds New Home in Lisbon

SBC's flagship global event SBC Summit has a new home in Lisbon starting in 2024, in order to meet the demands of the industry's...
Hall of Fame grpahic

Gustaf Hagman and Jordan Levin headline Hall of Fame Class of ‘23

SBC has confirmed that four new industry executives will be inducted into the SBC Hall of Fame Class of 2023 ceremony that will take...
sbc webinars and metric gaming are giving you look under the hood of their new platform

SBC Webinars: Under the hood of Metric Gaming’s new platform

On the 7th September at 16:00 BST, ahead of their appearance at the upcoming SBC Summit Barcelona, SBC Webinars hosts sports betting software provider...