Optimove World Cup 2022 Player Retention

Optimove: How to minimize churn among World Cup 2022 bettors

Sportsbook operators can achieve a higher return on investment from their World Cup player acquisition campaigns and reduce churn by using a data-driven personalized...
Optimove World Cup 2022 Player Acquisition

Optimove: Prioritizing personalization key to World Cup 2022 marketing success

Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented...
As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention

David Woodley, Playmaker: educating and informing ‘brand loyal’ Gen Z bettors

As the US sports betting industry continues to grow and mature, the attention of many is shifting from customer acquisition to customer retention. For the...

Carlos Baeza, Latamwin Group Director: Chilean market holds a wealth of potential

At the end of 2020, the Chilean Ministry of Finance announced a new bill to regulate online gambling. However, since that date, there has...
CEO Alex Dubin BettorOff

BettorOff trying to counter the depths of the Twitter algorithm

For new sports bettors, navigating the waters of who to fade and who to follow keeps getting more and more difficult. Social media is...
LexisNexis' Adam Doyle explains how the firm is ideally poised to help new incumbents enter the Latin American betting and gaming market.

LexisNexis Risk Solutions: a smoother path to LatAm’s land of opportunity

Having built up a significant LatAm presence over the last five years, LexisNexis Risk Solutions is ideally poised to help new incumbents enter what’s...
Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith, explained that the messaging is ‘clever’, even if it does read a little simplistic

Mike Smith, Sportradar: our goal to create ‘differentiated experience’ for sports fans

Sportradar’s ad:s marketing service is a complex, powerful tool. Yet it comes with a very simple message. The firm’s Head of ad:s, Mike Smith,...
CEO Ross Fruin is ready to deliver an ‘underserved’ motorsport fanbase audience, who he believes is ready to engage with betting, provided they have the appropriate platform

Ross Fruin, GridRival: ‘Underserved’ niche sports fans want ‘native’ experiences

GridRival is set for an exciting and busy period in its short history. Fresh off the back of a 23-state launch of its Daily...
VR22 makes Virtual Reality betting a reality

Virtual reality sports betting on the cusp of becoming actual reality, thanks to VR22...

Virtual reality has long been tipped as the next big trend for the gambling industry, but there has been little sign of anyone actually...

Todd Sims, SUZOHAPP: driving engagement from components to complete solutions

Offering more than just an over-the-counter transaction can help land-based operators drive new betting experiences and, according to Todd Sims, SUZOHAPP’s VP for Sales,...

Event News

Placing Big Bets in Latin America

Given its population of 652 million, alongside the number of high potential markets, it’s not surprising that iGaming operators are eyeing expansion in Latin...
SBC Summit North America Agenda

Exploring the Growth Potential of iGaming: SBC Summit North America Returns

The region's premier iGaming and sports betting event, SBC Summit North America, will return on May 9-11 to deliver an in-depth conference agenda presented...
Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing today a  partnership around SBC’s sports betting and iGaming events in the United States and Canada.

SBC to collaborate with Gaming News Canada on North American sports betting and gaming...

Global events and media firm SBC and Canadian gambling industry media leader Gaming News Canada are announcing today a  partnership around SBC’s sports betting...
Nominations open for SBC Awards North America

Nominations open for the 3rd edition of SBC Awards North America

YES Network Yankees Clubhouse reporter Meredith Marakovits will return to host the highly-anticipated SBC Awards North America ceremony, an event that recognizes and celebrates...