Caesars Sportsbook has rolled out an upgraded and expanded roster of live betting options for this NFL season, powered by micro-betting specialists Kero Sports.
In time for the season opener between the Dallas Cowboys and the Philadelphia Eagles, Caesars began offering its users what Kero Founder and CEO Tomash Devenishek called an “exhaustive” range of in-play options under Caesars’ FireBets micro-betting suite, including outcomes on the next play and teams’ drives.
The launch was the latest step of the partnership that the operator and the technology provider struck in January when Kero signed on to replace DraftKings-owned Simplebet as Caesars’ live betting partner. That deal includes Kero providing first-of-its-kind contextual markets for domestic and international competition in not only football but also other sports such as basketball, baseball and soccer.
“I’ve always heard how important football season is,” wrote Devenishek on LinkedIn. “I knew, in theory, how important football season is. But nothing quite prepares you for the pressure of getting your product ready to go live on U.S. soil during NFL kickoff.
Last night, we powered an exhaustive roster of real-time markets across one of the biggest sportsbooks in the country. Huge feeling of pride in our team and a massive shoutout to all of our partners teams who helped shape this, one snap at a time.”
Caesars executives said at the Bank of America 2025 Gaming, Lodging & Leisure Conference last week that each NFL game in 2025 will have 175 wagering markets on the Caesars Sportsbook platform, more than triple the 50 offered per game in 2024.
Kero’s Caesars milestone comes amid other new deals
Kero already works with dozens of gambling operators in various markets. As of January 2025, the Miami-based company was providing some form of solutions to more than 180 gambling brands.
It recently partnered with firms including Pariplay and EveryMatrix’s B2B sports betting odds branch OddsMatrix and just formed new partnerships with Canadian sportsbook and casino Bet99 and Arkansas-licensed operator BetSaracen.
Kero Sports also announced on Sept. 8 that it has added gambling investor and advisor and Eilers & Krejcik Gaming (EKG) Partner Emeritus Chris Grove to its board of directors.
That addition comes after the odds feed provider closed $3 million in funding in May, which it said it would use to fuel further growth. The cash influx came from investors such as SIG Sports and other groups including Eberg Capital and Sharp Alpha Advisors.
