Micro-betting provider Kero Gaming closed $3 million in new funding on Tuesday and said it will use the cash injection to fuel further growth.
The odds-feed provider announced the outcome of a Series A funding round led by investments from SIG Sports and other groups including Eberg Capital and Sharp Alpha Advisors.
Kero Gaming uses data and algorithms to curate and provide real-time micro-betting for sportsbook operators across a wide range of sports. That is a rapidly growing segment in online and mobile sports betting, with markets such as the next play in various sports or even the next pitch in baseball now increasingly available.
“Kero Gaming has demonstrated exceptional growth and innovation in the micro-betting space,” said SIG Sports VP Joe Grubb. “We’re excited to deepen our partnership and support their mission to lead this exciting capability in oddsmaking for one of the highest growth categories within sports entertainment.”
Kero Gaming was founded in 2020 and has risen in prominence over the years. The Miami-based firm now provides real-time contextual betting for more than 180 sportsbooks across the world.
Its founder and CEO Tomash Devenishek wrote on LinkedIn that with the new funding, “we’re doubling down on our commitment to provide cutting-edge micro-betting solutions as a long-term partner the industry can trust.”
Kero can boast recent major deals
The new funding comes after Caesars Sportsbook integrated Kero’s technology in January.
Caesars launched its own micro-betting product, FireBets, in 2023. It previously used Simplebet, a Kero competitor, before that company was acquired by DraftKings last year in a deal rumored to be worth as much as $150 million.
Kero also works with the likes of Pariplay’s NeoGames subsidiary and EveryMatrix’s B2B sportsbook and odds feed business OddsMatrix, the latter of which already offered 170,000+ monthly live betting events and 650+ bet types across its sportsbook before onboarding Kero.
“This funding round marks a significant milestone for Kero as we enter a phase of accelerated growth,” added Devenishek about the new investment. “With SIG Sports’ lead investment and board participation, we’re well-equipped to ensure that the industry has a long-term, trusted provider delivering robust offerings that meet the evolving demands of operators worldwide.”
