PointsBet has announced that its test run of offering its clients live, in-game betting opportunities with zero suspensions across the core markets of spread and moneyline – Always On – was a success.
The ‘Always On’ test run took place during last weekend’s NBC broadcast of the NFL Wildcard Playoff game between the Las Vegas Raiders and Cincinnati Bengals. PointsBet is the official sports betting partner of NBC Sports, with integrations on the Football Night in America studio show and the Peacock Sunday Night Football Final postgame show.
The operator notes that the “first of its kind, innovative step” was made possible due to its March 2021 acquisition of Banach Technology – a provider of proprietary quantitative driven trading models that support complex pre-game and live, in-game betting products across numerous sports, including the four major American sports and international soccer.
PointsBet added that the acquisition accelerated its technology and product roadmap by providing models, platforms, and products, with a focus on in-play capabilities.
PointsBet USA CEO Johnny Aitken commented: “When we acquired Banach Technology, it was with a precise focus to build toward an ‘always on’ in-game betting technology experience at PointsBet. That proprietary technology has been developed quicker than we expected since our acquisition, so we tested it out to its full extremity for an NFL playoff game.
“During NBC’s Saturday Playoff Game, our customers experienced 100% uptime and no suspensions on in-game spread and moneyline bets, which we believe to be the first-ever result of this kind in the US. While this test focused on the spread and moneyline markets, it also showed a glimpse into the future of where we can take our technology over time and offer a completely differentiated experience when betting in-play with PointsBet.”
In the current NFL season, PointsBet’s OddsFactory platform has allowed it to: reduce the amount of live in-play market suspensions by 40%; half the number of bets rejected by suspensions or price changes; and increase the number of bets cashed out by 60%.
Mark Hughes, Group Chief Operating Officer at PointsBet, added: “We have watched the integration of our advanced technology with increased uptimes as the NFL season progressed, and wanted the chance for a full test of our capabilities on spread and moneyline markets.
“We selected Saturday’s NBC playoff game, knowing it would offer a bigger handle and higher number of bets placed, and we went for it. We brought the technology to market faster than we thought we could and created something for our clients that, until last Saturday, no one else in the sports betting world had accomplished.”
Following the successful test run, PointsBet plans to refine its live betting technology, expand its offerings, and optimize the customer experience for the 2022 NFL season.
Earlier this week, PointsBet Canada announced an exclusive multi-year content partnership with the Trailer Park Boys.