EveryMatrix’s B2B sportsbook and odds feed business OddsMatrix has partnered with micro-markets provider Kero Gaming.
OddsMatrix will integrate Kero’s suite of traditional and contextual soccer-led micro markets into its sportsbook and feed coverage, with basketball, baseball, and American football to follow later this year.
EveryMatrix said in a release that Kero’s rapid micro-markets will broaden OddsMatrix’s coverage of 170,000+ monthly live betting events and 650+ bet types across its sportsbook. The content will supplement OddsMatrix’s existing multi-sport Fast Markets product which offers sportsbook and odds feed customers real-time, instant betting options across a variety of individual game moments.
By blending its proprietary Fast Markets with Kero’s micro-betting output, OddsMatrix will further empower its growing, global tier-1 client base with a differentiated and dynamic live betting offering.
“Integrating with Kero Gaming adds another layer to our comprehensive premium sportsbook and feed coverage,” said OddsMatrix CEO Tor Skeie. “Kero have been fundamental figures in the growth of micro-betting and we are thrilled to integrate their content into our ‘always-on’ sportsbook.
“We’re passionate about empowering our loyal customers with technology, tools and content that enable them to differentiate, and this partnership will help support that goal.”
EveryMatrix, which serves 300+ customers worldwide, said in January that OddsMatrix increased betting volumes 73% year-over-year in Q4 2024 and by a factor of 14 over a period of five years. The platform set new annual records for sportsbook turnover, margins, live events and bet volumes.
The Kero Gaming deal comes on the back of news last month that MGM’s LeoVegas Group will integrate OddsMatrix technology as it continues to build out its own proprietary sportsbook platform. EveryMatrix already works with operators in North America such as DraftKings, BetMGM, Caesars, Golden Nugget Online Gaming and Rush Street Interactive.
Meanwhile, Kero works with renowned operators in the U.S. market including Caesars Sportsbook. It also has collaborations with he likes of Pariplay‘s NeoGames. As of January 2025, Kero provides its live betting solutions to over 180 gambling brands.
“Collaborating with EveryMatrix is a natural fit for Kero, as both companies share a commitment to delivering best-in-class solutions for operators and bettors alike,” added Kero Gaming CEO Tomash Devenishek. “This partnership enables us to integrate our cutting-edge micro-betting technology with EveryMatrix’s powerful platform, creating new opportunities for engagement and excitement.”
