In-play betting provider Simplebet has reported that both its betting volume and total handle have more than doubled since the start of the MLB season.
According to a release, the New York City-based microbetting supplier registered more than seven million bets from the start of April until the midpoint of May, more than double the number that were recorded across the same period last year.
The company’s handle has also increased by more than 120% year-over-year in the last month and a half, fueled by a similar jump of 115% in unique users compared to a year ago.
The company credited those increases to a bigger demand for in-play betting and micro markets.
“We are delighted to see triple-digit growth in our baseball product across the first full month and a half of the season compared to last year, as the betting public continues to engage with the excitement generated via micro-betting,” said CEO Chris Bevilacqua in a statement.
“With plenty of fantastic storylines to follow over the coming year, we expect to see our growth continue as the public becomes more educated on our wagering markets and are excited to see what the 2024 MLB season has in store for us.”
The results so far this spring echo the company’s year-over-year results for the full 2023 MLB season. Back in October, Simplebet reported that its handle more than doubled as a result of a 230% increase in MLB regular season betting volume.
Simplebet making growth look easy
Simplebet has been active in the MLB betting market for three years and offers live markets to a dozen sports betting brands in regulated North American markets. Its nationwide partners include the likes of DraftKings, Caesars, bet365, ESPN Bet and Hard Rock and it also has localized deals with the likes of the PENN-owned theScore Bet brand in Ontario and BetSaracen in Arkansas.
The company provides a suite of micro-betting products through its proprietary automated platform. It offers numerous in-play markets in several major professional sports leagues, including not only the MLB but also the NFL, the NBA, NCAA football and basketball and LIV Golf.
As well as its MLB-fueled results, Simplebet has also posted significant growth in several of those other sports.
Super Bowl LVIII in February yielded a record $17 million handle for the micro-betting technology company as it accepted around one million bets during the big game. That handle was up 33% from Super Bowl LVII. Across the entire NFL postseason, Simplebet took more than 4.2 million bets.
Simplebet also reported a record college basketball betting season in the run-up to this year’s March Madness.
The company has made some notable recent moves as it looks to build on its momentum. In March, it unveiled numerous new in-game markets for the NHL postseason in partnership with Caesars.
Then, last month, the company promoted VP of Product Andre Bessette to the role of Chief Product Officer. Simplebet said Bessette’s remit will include driving product innovation in live betting experiences as well as forging and developing partnerships with sports leagues and sportsbook partners.
Bessette said in a statement at the time of his appointment that Simplebet has “only scratched the surface” when it comes to its development of live betting products.
