Bally’s Corporation has joined the Responsible Online Gaming Association (ROGA), becoming the eighth founding member of the independent responsible gambling trade association.
Bally’s joins bet365, BetMGM, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital and PENN Entertainment as the founding members of the group.
ROGA aims to promote responsible online gaming through methods such as funding independent peer-reviewed research, developing evidence-based responsible gaming best practices and driving consumer education and awareness. The association is led by Executive Director Dr. Jennifer Shatley, the President of the Nevada Council on Problem Gambling, a member of the National Council on Problem Gambling and Co-Chair of the Compliance Review Board for the American Gaming Association‘s Responsible Marketing Code for Sports Wagering.
“We are thrilled to welcome Bally’s to ROGA — further demonstrating the collaborative effort of the iGaming and online sports betting industry to keep all forms of online gaming entertaining and fun for every American,” said Shatley.
“Bringing on additional operators fulfills ROGA’s commitment to industry-wide collaboration, and I am encouraged and excited for the future of responsible gaming as we work together to enhance consumer protections and collectively amplify RG education efforts.”
“We are proud to join the Responsible Online Gaming Association alongside some of the industry’s leading companies,” added Robeson Reeves, Bally’s CEO. “At Bally’s, we are committed to promoting responsible gaming and empowering our customers to make informed decisions about their online play.
“By collaborating with ROGA and its members, we can enhance responsible gaming initiatives, fund research, develop best practices, and educate consumers. Together, we will strive to create a safer and more enjoyable online gaming environment for all.”
ROGA seeks to chart path as mobile gaming continues evolving
Shatley, whose primary role for ROGA will be to facilitate widespread education on the subject of responsible gaming, said when ROGA was unveiled to the industry that she is honored to be selected to lead ROGA during an “important period of growth in legalized mobile gaming.”
“By coming together with a clear set of objectives, ROGA and our members will work to enhance consumer protections and help provide easier and more efficient access to responsible gaming tools for consumers to enjoy the entertainment of online gaming,” she added.
A ROGA release states that the association’s members have so far dedicated more than $20 million in support of ROGA’s mission, centered around five core pillars: research, consumer and industry education and awareness, promoting best practices, an independent data clearinghouse and an independent certification program.
Bally’s keeps moving in 2024
Bally’s currently owns and manages 15 casinos across 10 states and has access to online sports betting licenses in 18 states. It owns global online gaming operator Bally’s Interactive International, formerly Gamesys Group, sportsbook Bally Bet and Bally Casino.
It also partnered with social casino gaming brand Ruby Seven Studios to launch Bally Play, a free-to-play online social casino, this month.
Last month, it reported a strong start to 2024 with a 3.3% increase in revenue to $618.5 million in Q1, led by growth across its Casino and Resorts and North America Interactive segments. Bally’s North American segment posted the greatest growth, up 70% year-on-year to $41.5 million.
