AGA: New market launches to drive $15.5bn in wagers on March Madness

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The addition of Ohio, Massachusetts, and Kansas to the US sports betting industry is going to help drive March Madness betting to over $15.5bn, according to the American Gaming Association (AGA). 

According to research conducted by the AGA, over 68 million adults – around a quarter of the entire adult population of the US – intend to bet over $15.5bn on the NCAA Men’s Division I Basketball tournament. 

The amount is close to the entire sports betting handle of New York in 2022.

It represents a meteoric rise from the predictions ahead of March Madness 2022 when the AGA predicted around 17% of the adult population would wager $3.1bn on the tournament. 

“March Madness is one of the best traditions in American sports—and America’s most wagered-on competition,” said AGA President and CEO, Bill Miller. “Critically, the expansion of regulated sports betting over the past five years has brought safeguards to more than half of American adults who can now bet legally in their home market.”

The addition of new market launches such as in Ohio, Massachusetts, and Kansas – the latter of which has a successful college team expected to perform well in the tournament – will help to boost the figures ahead of this year. 

The AGA noted that over three-quarters of those surveyed said they would be betting on March Madness for the first time, while also detailing that the growth is driven by the resurgence of bracket contents and the popularity amongst newer bettors. 

Breaking down the research, which was conducted with Morning Consult serving a sample of 2,200 Americans, 31 million American adults are expected to place a traditional sports bet online, at a retail sportsbook, or a bookie.

21.5 million people are planning to bet casually with friends, whilst 56.3 million are planning to participate in a bracket contest with others. 

“With the excitement around March Madness, the AGA and our members want to remind anyone getting in on the action to have a game plan to bet responsibly. That means setting a budget, knowing the odds, keeping it social, and always playing legally,” added Miller.