Micro-betting product provider Simplebet has joined the International Betting Integrity Association (IBIA) to help bolster integrity within sports betting.
Simplebet supplies micro-betting products across a variety of sports including NFL, NBA, MLG, college football, and college basketball, helping sportsbooks enhance their offering via engaging real-time products.
Earlier this month, the supplier highlighted a historic micro-betting handle of nearly $4m across key operators during the College Football (CFB) National Championship Game between the TCU Horned Frogs and the Georgia Bulldogs.
“Integrity and trust are non-negotiable at Simplebet, so we are excited to be partnering with the IBIA, who are the world’s leading independent integrity monitor,” commented Melissa Davis, EVP of Business Affairs/General Counsel of Simplebet.
“Pooling our resources will help maintain fair play in sport, negate corruption in sports betting, and ensure our partners and their customers can enjoy peace of mind when it comes to wagering.”
Simplebet has integrated its micro-betting services into multiple operators across the US, including Caesars Entertainment, bet365, betr, and DraftKings.
The micro-betting product provider joins over 45 companies and 125 leading sports betting brands as a member of the IBIA.
The association is run by operators for operators to protect integrity within the sports wagering industry with a monitoring and alert network that works through collective action.
The IBIA also has information-sharing collaborations with sports and gambling regulators to help combat corruption.
“I am very pleased to welcome Simplebet to IBIA; its membership highlights the operator’s commitment to protecting the integrity of betting and related sporting events,” added Khalid Ali, CEO of IBIA.
“Simplebet brings a distinctive approach and product range that marries well with our existing members and continues IBIA’s expansion across the growing US-regulated sports betting market. The association looks forward to working closely with Simplebet to ensure the integrity of its products and services.”
At the beginning of the year, Mark Nerenberg, Chief Operations Officer at Simplebet, spoke to SBC Americas about the expectations for micro-betting, and what we can look out for in the sector in 2023.