Simplebet: Near $4m micro-betting handle achieved in CFB title game

Simplebet has declared a historic micro-betting handle for the CFB title Game between the TCU Horned Frogs and the Georgia Bulldogs.
Image: University of College/Shutterstock

Simplebet has reported a historic micro-betting handle of nearly $4m across key operators during the College Football (CFB) National Championship Game between the TCU Horned Frogs and the Georgia Bulldogs.

The micro-betting market provider’s operating partners such as bet365, DraftKings, Caesars Entertainment, and betr benefitted from Georgia’s win on Monday night, witnessing a year-over-year handle increase in the vertical of $1.7m

The CFB title game saw 158,000 wagers placed during of the game, a 226% improvement YoY, while the CFB season itself saw more than 2.1m bets placed.

New York, meanwhile, saw the most micro-betting activity per state on the game, standing at more than 22%.

“The CFB National Championship was another fantastic occasion for Simplebet, and one that saw historic numbers for our micro-betting markets,” commented Chris Bevilacqua, CEO of Simplebet.

“With just shy of $4m being wagered on the game through our offering, the power of betting in the moment was yet again evident, and there were some big wins on key moments during the game. 

“Even though the end result was a formality from half time, due to the nature of our markets, we were able to keep players engaged and entertained throughout – even if it became predictable at points, with Georgia averaging a point a snap at one stage.”

During the CFB Championship game, Simplebet’s most bet on market was Drive result exact, which allows wagers on the outcome of a drive – touchdown, field goal attempt, punt, or turnover.

The second half of the game saw 46.6% of all bets placed and 50.1% of the total handle, which Simplebet says demonstrates “the incremental activity micro-betting enables when traditional markets become less attractive in blowouts”. When the second half began, Georgia was already leading TCU 38-7. 

Bevilacqua added: “It capped a fantastic CFB season for us, and we couldn’t be happier with the popularity of our micro-betting markets.

“Having the opportunity to bet on the game-defining plays of a fixture will always engage fans, and we’re proud of what we have achieved over the course of this season.”

At the beginning of the year, Mark Nerenberg, Chief Operations Officer at Simplebet, spoke to SBC Americas about the expectations for micro-betting, and what we can look out for in the sector in 2023.