Gaming Innovation Group (GiG) has bolstered its presence in Latin America’s igaming market after growing its existing partnership with Grupo Boldt in Argentina.
The extension follows three previous Latin American market entries for GiG across 2020 and 2021 with Grupo Boldt.
Under the terms of the new deal, GiG will now power Bplay’s launch in the province of Buenos Aires with its player account manager and sportsbook.
The igaming technology company adds that Bplay will also become the exclusive brand in the province of Entre Rios when it launches in the market towards the end of the year.
“It is exciting to be playing a big part of the expanding digital iGaming market for LATAM,” commented Hervé Schlosser, Managing Director of Sportnco Gaming at GiG.
“Our partnership with Grupo Boldt and the Bplay brand promises a great deal of potential, leveraging our combined knowledge and expertise to further consolidate our commerciality in the region.”
GiG noted that the growth of its partnership with Grupo Boldt highlights its “commitment to development in regulated markets” and its position as a “leading partner for igaming operators in Latin America”.
The igaming technology company adds its three previous launches across Latin America with Grupo Boldt “have already shown strong revenue opportunities, with expectation for further expansion following the addition of these new markets”.
Jose del Pino, Business Unit Manager at Grupo Boldt, added: “Bplay continues to bring the best gaming experience for our customers in Latin America, leading not only in launching new licenses, incorporating new and great games and products, but also proud of being the absolute leader in customer satisfaction, which is the one true podium that we deeply cherish.
“Our partnership with GiG and Sportnco Gaming has been a fundamental pillar for delivering the Bplay experience and I look forward to continue growing together.”