MaximBet has signed Colorado Rockies outfielder Charlie Blackmon to an endorsement partnership, the first-ever deal of its kind between the sports betting brand and an active pro baseball player.
A four-time MLB All-Star and the second longest-tenured player in Rockies history, Blackmon, known as “Chuck Nazty,” is MaximBet’s first active professional athlete ambassador from the four major US sports.
Blackmon will be featured in upcoming marketing campaigns for the sports betting brand, as well as fan events, promotions, and social media content.
Commenting on the deal, Blackmon said: “As I learned more about MaximBet, I knew this absolutely was the right brand for me. MaximBet has really attached itself to the local Colorado community, and I cannot wait to have some fun with MaximBet and surprising fans with incredible ‘money can’t buy’ experiences all season.”
For the Rockies, Blackmon is second all-time in hits, games played, and at-bats and third in runs scored and total bases. The 2017 NL Batting Champion has played his entire career in Colorado after being selected in the second round of the 2008 draft.
“Charlie is one of the most revered Rockies players of all time, and his style and career success makes him a perfect fit for MaximBet,” stated Daniel Graetzer, CEO of MaximBet.
“We are thrilled to welcome Charlie to the MaximBet family. We look forward to him hitting it out of the ballpark for us as we continue to grow in Colorado and across the country.”
MaximBet is also collaborating with custom artist SolesbySir as part of the partnership, to design Blackmon one-of-a-kind baseball and personal interest items.
SolesbySir, whose real name is Marcus Rivero, crafted a custom co-branded Rawlings glove, Nike cleats, and New Era Rockies hat for the new MaximBet ambassador. With his love of fishing in mind, Blackmon was also given a personalized tackle bag, fisherman’s scissors, and cooler.
MaximBet and Rivero will also be gifting select new account holders (who sign up before April 30) their own custom items from the SolesbySir Collection.
Owned and operated by Carousel Group and in partnership with Maxim, MaximBet is currently operational in Colorado with plans to debut in Indiana and Iowa. The brand also has additional market access in New Jersey, Ohio, Pennsylvania, and the province of Ontario in Canada.