Kambi and White Hat Gaming have entered into a multi-year partnership with sports betting brand MaximBet, which is owned and operated by Carousel Group.
MaximBet will integrate Kambi’s sportsbook platform into its technology stack, while also utilizing White Hat Gaming’s full-service online gaming platform and PAM solution, including proprietary technology such as an in-house cashier and travelling wallet.
The new deals will help MaximBet accelerate its growth strategy across North America. The brand was launch in September in partnership with men’s lifestyle media brand Maxim.
As the brand continues to expand, MaximBet will leverage Kambi’s betting solutions such as compliance provision, odds compiling, customer intelligence, and risk management, and its products like Bet Builder – its in-event and multi-event combinability product.
Kristian Nylén, CEO, Kambi, stated: “Kambi is delighted to become the exclusive online sportsbook provider to MaximBet, a company that is committed to delivering a superior experience to its players.
“The management team at Carousel Group understand the benefits of Kambi’s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and leverage the strength of the Maxim brand.
“This is an important partnership for Kambi as we continue to strengthen our global network and we look forward to working closely with MaximBet to aid its expansion across the US.”
Phil Gelvan, CEO of White Hat Gaming, said: “White Hat Gaming selects only partners that share our vision of delivering a best-in-class gaming experience for its users, and there’s no better example of an operator’s commitment to that promise than MaximBet.
“Outsourcing core technology like the platform and PAM solution will enable MaximBet to focus on its expansion, player acquisition and retention whilst guaranteeing a best-in-class product.”
MaximBet includes its sports betting and casino website MaximBet.com and its sports betting and casino iOS and Android apps. The brand leverages Maxim’s network of print, digital and social platforms and events to engage with the Maxim community and sports bettors.
Live in Colorado, MaximBet is set to launch in Indiana, Iowa, New Jersey, Ohio and Pennsylvania, and it also expects to expand into Canada and other US states in 2022.
MaximBet will also be hosting a Super Bowl party, ‘MaximBet Music at the Market’, in Los Angeles during the weekend before the big game.
Daniel Graetzer, CEO, MaximBet, commented: “When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi – the world’s most prestigious sportsbook provider – and White Hat Gaming – the premium online gaming platform and PAM solution – makes this promise a reality,” said Daniel Graetzer, CEO, MaximBet.
“This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting platforms. If MaximBet users thought the exclusive rewards, prizes, events and experiences were incredible before, they haven’t seen anything yet.”
Earlier this month, Kambi entered into a multi-year and multi-state partnership with Affinity Interactive, an omni-channel gaming firm.