Sports betting and online casino brand MaximBet has announced that the next two states it will be launching in as part of its ongoing national expansion will be Indiana and Iowa.
Owned and operated by Carousel Group and in partnership with lifestyle brand Maxim, MaximBet launched in Colorado last September. The sportsbook pledges to reward its players with “real world, money-can’t-buy experiences and best-in-class customer service”.
“Indiana and Iowa represent a prime opportunity for MaximBet to bring its world-class sportsbook and unparalleled real-life experiences to two of the most passionate sports markets in the country,” said Daniel Graetzer, CEO of MaximBet.
“Sports betting has been a boon for both states since 2019, but sports fans have never experienced anything like the MaximBet LIVE parties, athlete and celebrity meet-and-greets, and in-person entertainment that MaximBet will bring to these two passionate sports states. We can’t wait to show our new users in Indiana and Iowa what we have in store.”
MaximBet LIVE, a division of MaximBet specializing in parties and events, will soon announce kickoff parties for each state featuring entertainers, celebrities, prizes and rewards for current and new customers.
Recently, the company hosted a star-studded event in Los Angeles during the weekend of Super Bowl LVI featuring artists like The Chainsmokers, Lil Baby, Gunna and more.
Following its launch in Colorado last year, MaximBet has become a top operator in the state, earning a 75% month over month handle gross the last three months and surpassing expectations in both customer acquisition and retention.
After Indiana and Iowa, MaximBet is expecting to go live in several additional US states and Canada in 2022.
Back in January, MaximBet announced it had entered into a multi-year partnership with Kambi and White Hat Gaming.
