Lifestyle sports betting and online casino brand MaximBet, part of the Carousel Group, has announced the launch of its first-ever free-to-play platform, MaximBet Play. Developed in partnership with free-to-play provider Splash Tech, the new app gives sports fans nationwide access to gaming experiences and prizes at no cost.
To celebrate the launch, MaximBet is rolling out a free-to-play promotion in time for one of the biggest sporting events of the holidays – college bowl season.
The MaximBet Play Crystal Bowl game will challenge fans to correctly predict the result of 25 college bowl games beginning on December 28, along with some of the most popular and entertaining prop bets around those games.
The campaign ends with the national championship game on January 10 with users competing for a chance to win a portion of a guaranteed $10,000 prize pool.
Josh Littin, Chief Product Officer, MaximBet, stated: “Our new free-to-play app is going to bring the full MaximBet experience to college football fans everywhere, and they will lose their minds when they see all we have to offer. The launch allows our brand to reach fans in markets we are not yet live in as well as the broader sports community across the country.”
In addition to Crystal Bowl, MaximBet Play users will be able to make free picks on hundreds of contests across all of the action during holiday season.
“Splash Tech and MaximBet both believe in delivering the best gaming experience possible,” said Adam Wilson, CEO of Splash Tech. “We think sports fans will agree MaximBet Play is everything they’ve been looking for in a free-to-play platform. Nobody is more focused on the user experience than MaximBet, and MaximBet Play offers the best bets on the biggest games with the coolest prizes, absolutely free.”