MaximBet lifestyle sports betting brand goes live in Colorado

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MaximBet, the online sports betting brand owned and operated by Carousel Group and presented by lifestyle brand Maxim has gone live statewide in Colorado this week.

The launch is being marked with a special welcome offer of a 100% deposit bonus match up to $1,000 and a prop bet of $1 to win $100 if the Denver QB throws for one yard or more on Sunday. 

Longer term, the brand will host an invite only Halloween Party on October 30 in Denver for members of MaxRewards, the company’s loyalty program, featuring celebrities, nationally recognized DJs and exclusive MaximBet merch and more. 

CEO Daniel Graetzer commented: “MaximBet is the first true lifestyle sports betting brand, designed with a customer-first approach, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else. 

“Coloradans are passionate sports fans, and we can’t wait to provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”

Kai Olderog, Senior Vice President of Operations, added: “Every interaction with MaximBet inches a player closer to the rewards they really want, such as unique merchandise and access to exclusive, one-of-a-kind experiences that only Maxim can offer, like the exclusive Halloween Party in Denver, or the Big Game Party Experience in LA in 2022.”