MaximBet and Carousel Group to deliver seamless igaming payment solution

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MaximBet, owned by privately-held licensed sports betting and casino operator Carousel Group, has selected Global Payments Gaming Solutions to provide a seamless funding experience to igaming patrons via their smart devices. 

The partnership aims to deliver a simple, secure method to fund online gaming accounts and access winnings in real time.

MaximBet, through its partnership with media outfit Maxim, was launched in September 2021 and is quickly expanding its reach in markets across the US and Canada after debuting in Colorado. 

Founded in 2017, Carousel Group leverages proprietary technology to build a personalized betting experience for patrons. With Global Payments Gaming Solutions, Carousel Group can access ACH guaranteed services to enable players to fund their bets and get real time access to their winnings electronically using their regular checking accounts. 

Global Payments’ VIP Preferred e-check network powers funding and withdrawals for online sports betting users, enabling them to effortlessly access funds from their on-file checking accounts.

Andrei Dinescu, Head of Payments, Risk & Fraud at Carousel Group, commented: “Igaming is one of the fastest growing segments of the gaming industry, and as more states green light online sports betting, consumers demand a fast, secure and easy way to begin playing. 

“Global Payments Gaming’s suite of igaming products provides the excellent user experience that our customers demand with the security and compliance needed to run a profitable online sports book.”  

With Global Payments’ VIP Preferred e-check network, patrons can gamble at more than 500 land-based and online gaming establishments without having to re-register their account. The blending of digital and physical gaming can drive higher guest satisfaction, claimed the firm, and put more dollars in play with lower risk.

Christopher Justice, President, Global Payments Gaming Solutions, added: “As consumers are increasingly preferring digital services and solutions, the demand for igaming is growing as well. Through the implementation of our igaming solutions, Carousel Group can tap a multi-channel approach to provide patrons with the flexibility to game from any location they operate in.”

MaximBet currently operates in Colorado and has market access in Indiana, Iowa, New Jersey, Ohio, and Pennsylvania.