Sports betting and online casino brand MaximBet is hosting a Super Bowl party, ‘MaximBet Music at the Market’, in Los Angeles during the weekend before the big game.
MaximBet, operated by Carousel Group and in partnership with Maxim, says its ‘MaximBet Music at the Market’ event backs its pledge to operate as a lifestyle brand that rewards players with “real-life experiences they can enjoy along with a world-class sports betting experience”.
Starting on February 11, Grammy award-winning duo The Chainsmokers will headline the weekend event with additional performances to be announced. On February 12, Grammy award-winning DJ Tiësto will headline Maxim Electric Nights, which will also be hosted by Curtis “50 Cent” Jackson and feature performances by Loud Luxury and DJ Vice.
Daniel Graetzer, CEO of MaximBet, commented: “2022 is going to be the biggest year yet for MaximBet, so what better place to have a coming-out party than in the entertainment capital of the world around the most-watched sporting event in the world.
“Maxim is famous for throwing the best parties, and the 2022 MaximBet Music at the Market party is an absolute lock for party of the year. We cannot wait to bring the only truly lifestyle brand in sports betting to states across the country.”
MaximBet Music at the Market will be powered by DirecTV and produced by UnKommon Events. MaximBet plans to launch in eight new US states and Canada in 2022.
Back in December, MaximBet launched its first free-to-play platform, MaximBet Play.