The Pennsylvania Lottery has announced the launch of an affiliate marketing program, designed to promote PA iLottery enrolment.

After unveiling an agreement earlier in the week alongside Scientific Games, which allows Pennsylvanians to access online and mobile games for the first time, this latest move marks the next step to drive the iLottery offering further still.

Launched alongside Income Access, it’s the Paysafe Group’s marketing technology and services providers affiliate platform that will power the new program, in addition to the firm’s affiliate team also being in charge of its management.

Tara Wilson, general manager at Income Access, said: “We’re excited to partner with Pennsylvania Lottery to launch the U.S. state lottery industry’s newest affiliate program.

“Our technology and affiliate managers have a strong track-record supporting global lottery brands’ customer acquisition.”

PA iLottery, which can be accessed from anywhere within the Keystone State boundaries, features online games, across computer, tablet and mobile devices, that offer chances to win up to $250,000.

Drew Svitko, Pennsylvania lottery executive director, commented: “This affiliate program provides an excellent incentive to promote PA iLottery. For 24 months, qualified partners can earn a profit share of up to 20 percent for each iLottery player they refer.

“We want existing retailers to understand that building awareness of iLottery can be good for their bottom line. In other states that offer online games, there has been growth in lottery game sales at retail.

“New iLottery players can only register once, so do not miss the opportunity to receive credit for referring players. Remember: the more iLottery players you refer, the greater the potential profit-sharing earnings.”