OLG creates Canadian gaming first with Paysafe-powered affiliate program

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Ontario Lottery and Gaming Corporation (OLG) has launched Canada’s first provincial lottery and gaming affiliate program with Paysafe, marking a “milestone” for the country’s gaming industry.

The expansion of OLG’s partnership with the specialized payment platform will allow affiliates across Canada to promote OLG.ca to players within Ontario, including icasino and sports betting on PROLINE+.

Affiliates will also benefit from OLG.ca’s brand recognition and brand equity in Ontario, with 100% of its profits reinvested back into the province.

Dave Pridmore, OLG’s Chief Digital and Strategy Officer, commented: “OLG has significant recognition as a trusted gaming and entertainment brand in Ontario.

“Paysafe and its Income Access platform will help OLG continue to show Ontarians our market leading customer experience and products that are available at OLG.ca.

“We are excited to continue to grow our customer base because 100% of OLG profits are reinvested back into the province. So, when you play OLG.ca, you play for Ontario.”

The new OLG.ca affiliate program is powered by the affiliate software of Income Access, Paysafe’s marketing technology and services provider, which is also managing the program.

The software’s campaign management functionality will allow campaigns to be targeted down to an Ontarian city level as well as by language (for French-speaking communities), time of day and device.

Geoff Smorong, Vice President of Operations at Income Access, added: “The launch of the OLG.ca affiliate program marks a fitting landmark for the 20th anniversary of Income Access’ founding in Montreal.

“As a company with deep Canadian roots, we’re proud to launch the country’s first provincial lottery and gaming affiliate program in partnership with OLG.ca, an iconic Ontarian brand.”

Affiliates joining the OLG.ca program will receive dedicated support from Income Access’ in-house team of Canadian affiliate managers, with a track-record of growing US igaming and state lottery affiliate channels.