Payments platform Paysafe has announced a new partnership this week with mobile sports betting app WynnBET. The deal sees WynnBet plugging into Paysafe across four US states to streamline payments.
The WynnBET mobile sportsbook has connected to Paysafe to enhance online payments for sports bettors in Colorado, Indiana, New Jersey, and Virginia. Connectivity to Paysafe’s payment gateway will facilitate player deposits via credit and debit card as well as ACH bank transfers from checking and savings accounts.
Through the integration, customers will also have access to quick and convenient payouts of their sportsbook winnings via ACH withdrawals, providing a complete payments journey.
WynnBET will also boost player acquisition by launching an affiliate program powered by the affiliate software platform of Paysafe’s Income Access, with company data revealing that the affiliate channel can drive up to 30% of a sportsbook’s new customers.
Income Access’ in-house affiliate marketing team will provide strategic guidance and use its network to nurture affiliate relationships, grow the program and optimize player acquisition overall.
Gregory Kirstein, Vice President, Business Development for iGaming at Paysafe, said: “We’re thrilled to partner with WynnBET and have the opportunity to support the long-term acquisition and retention strategy of such a prominent brand. The combination of our payment processing and affiliate marketing solutions will help to drive growth as WynnBET continues to expand its presence across the regulated US online gaming space.”