Specialized payments platform Paysafe has agreed an expanded partnership with Betfred USA Sports, the wholly-owned US subsidiary of UK-based bookmaker Betfred Group.
The deal sees Betfred USA Sports build on an existing relationship to plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.
The firm currently leverages the Skrill USA digital wallet for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s payment gateway for its online sports-betting brand for the Colorado market.
Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.
With its market presence and strong brand recognition, Betfred USA Sports claims to be well positioned for continued growth in the regulated US igaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective.
The operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.
Income Access will use its technology to help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.
Tara Wilson, Chief Operating Officer of Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the US market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success.
“For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated US sports betting space.”
Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the US, Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”