Integrated payments platform Paysafe has partnered with BetWildwood, the official online sportsbook of Wildwood Casino in Colorado. Under the terms of the deal BetWildwood will integrate Paysafe’s unified payments technology as well as Income Access, Paysafe’s marketing technology and services provider.

The alliance is neatly timed to help elevate the BetWildwood affiliate program launch as it seeks to grow its user engagement and marketing capabilities.

Gregory Kirstein, Director of Business Development for igaming at Paysafe, said: “We’re thrilled to partner with BetWildwood to enhance the brand’s payment offering as well as streamline depositing and withdrawal for players through our unified platform. We’re also excited to see our Income Access business unit support the brand’s player acquisition via the affiliate channel. BetWildwood is well positioned for long-term success through the combination of our payment and marketing solutions.”

According to the Colorado Department of Revenue’s Division of Gaming, state sportsbooks collectively accepted $231m in wagers in November, the highest total to date.

Bill Stearns, President at ISI, said: “Our partnership with Paysafe ensures that we offer our customers the most diverse, secure and user-friendly payments solution available. As Colorado’s sports betting market continues to grow, Paysafe’s unified platform will help to elevate our product above the competition. We also look forward to the upcoming launch of our affiliate program with Income Access, as it will support continuous growth and outreach to a more expansive customer base.”

BetWildwood, along with other brands operating in Colorado, is aiming to leverage the state’s momentum and use it as an opportunity to hone its acquisition and retention strategies. This applies to payments and affiliate management during what continues to be a critical stage for the firm in identifying optimal solutions and pathways to success.

In addition to facilitating a broad range of payments options, Paysafe’s platform will further support BetWildwood with reporting and analytics tools to optimize payment acceptance as well as security functionality that ensures protection of player data.