Scientific Games Corporation has been awarded a new contract by the Pennsylvania Lottery to supply iLottery online/mobile games following what it described as a highly competitive procurement process.
SG launched the Lottery’s iLottery program in May 2018, and through the new contract will continue providing iLottery technology, online/mobile games and services for seven years with three additional one-year renewal options.
Pennsylvania Lottery’s iLottery program is the most commercially successful launch of its kind in North America to date. Total sales of digital games topped $342m as of May 2019, the one-year anniversary of the program. That mark significantly surpassed any previous iLottery launch in the industry’s history, and hit $642m in December 2019.
Pennsylvania Lottery Executive Director Drew Svitko said: “Our iLottery games have proven a fun, new way to play the Pennsylvania Lottery. Selling lottery online is a big part of our effort to modernize the lottery, appeal to new customers and meet our players where they already are, which is online, while generating new funds to benefit older Pennsylvanians.
“Sales of these new digital products as well as sales for our instant and draw-based games at Pennsylvania Lottery retailers grew beyond all expectations over the last year.”
Svitko added that the Lottery has experienced another record-breaking year. With $4.5bn in total retail sales led by $3bn instant scratch game sales, fiscal year 2018-19 was its eighth consecutive year of more than $1bn in transfers to benefit older Pennsylvanians.
“We thank the Pennsylvania Lottery for its trust in our iLottery technology, games and expertise to drive the most profits for programs benefiting older Pennsylvanians,” said Pat McHugh, Chief Executive Lottery for Scientific Games.
“Beyond the tremendous growth of instant and draw games, our iLottery partnership has generated significant incremental revenue. Scientific Games will continue to invest in innovation that keeps the Lottery relevant to consumers, and ultimately maximizes its returns to the Commonwealth of Pennsylvania.”