Sportsbet.io named ‘master sponsor’ of São Paulo Futebol Clube
Sportsbet.io has strengthened its position in the Brazilian market after being named as the new ‘master sponsor’ of São Paulo Futebol Clube.
The partnership, which...
DraftKings expands MLB partnership to include live game streaming and sports betting
DraftKings Inc has announced a strategic sportsbook expansion and extended its existing daily fantasy sports and sports betting partnership with Major League Baseball (MLB)...
The pros (and the cons) of influencer marketing
As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on...
SportsGrid turns to Wildmoka to optimize production and distribution of STS video content
SportsGrid, which claims to be the first and only 24-hour streaming video network in the US, has selected Wildmoka's Digital Media Factory to optimize...
Betegy teams up with ShotTracker to integrate IMPACT for NCAA Basketball
Betegy-owned global content and data generation system IMPACT has announced its latest partnership in the US sports sector. Its proprietary content platform is set...
WynnBET becomes official sports betting partner of MLB’s Colorado Rockies
WynnBET, the mobile sports betting app from Wynn Resorts, and the Colorado Rockies have signed a multi-year partnership this week.
Under the terms of the...
NFL legend Drew Brees becomes global brand ambassador for PointsBet
Gaming and sportsbook operator PointsBet has appointed NFL all-time great and future Hall of Famer Drew Brees as a global brand ambassador.
Currently transitioning from...
Futbol Sites gains seventh US license with the addition of West Virginia
Miami-based, soccer-centric, digital media firm Futbol Sites, the wholly owned sports media subsidiary of Playmaker Capital Inc, has gained its seventh US market gaming...
Illinois records modest fall in May sportsbook handle despite in-person registration
Betting volume at Illinois sportsbooks hit $507m in May, overcoming in-person registration requirements to fall only slightly from April according to analysts from PlayIllinois,...
MGM Resorts International expands partnership with USA Basketball
USA Basketball and MGM Resorts International have this week announced an expanded multi-year partnership, scheduled to begin this month in Las Vegas.
Under the terms...
Event News
Finalists announced for SBC Summit NA First Pitch
Five startups have secured spots in the SBC First Pitch final at the upcoming SBC Summit North America in May.
Each will present their business...
SBC Digital Innovation – Casino event to delve into key casino talking points
The SBC Digital Innovation - Casino digital conference takes place on Wednesday, April 17 when speakers from multinational operators and leading suppliers will share...
NCAA Managing Director to address prop betting at SBC Summit North America
Mark Hicks, Managing Director of the National Collegiate Athletic Association (NCAA) is scheduled to appear on Martin Lycka’s Safe Bet Show, during the upcoming...
Fluharty: Focus cannibalization talk on the black market
The 2024 SBC Summit North America is less than a month away, but the excitement around the event is already starting to build. After...