Sports - archive

The sports view on sports betting

WynnBET secures first NFL partnership with sponsorship of Detroit Lions

Mobile sports betting app WynnBET has secured its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.Under the terms...

DraftKings licensed to offer daily fantasy sports in Louisiana

DraftKings Inc expects its daily fantasy sports product to go live soon in approved parishes in Louisiana following receipt of a DFS license from...

Genius Sports scores soccer data, streaming and marketing deal with MEDIAPRO Canada

Genius Sports has formed a new strategic partnership with MEDIAPRO Canada, a leading independent broadcast services, rights distribution and production company to help grow...

WynnBET signs up trio of sporting legends as brand ambassadors

Wynn Resorts’ mobile sports betting app WynnBET has signed up three brand ambassadors this week in sporting legends Chad 'Ochocinco' Johnson, Tim Howard and...

Codere upgrades sponsorship deal with Monterrey Rayados to become official betting partner

Multinational gaming outfit Codere has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club of the MX League of...

Bally’s to gamify beach volleyball with acquisition of Association of Volleyball Professionals

Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the professional beach volleyball organization and host of the longest-running domestic beach volleyball tour...

US Integrity to bolster betting-related integrity for BIG3 league

BIG3, the three-on-three basketball league, has agreed a partnership with US Integrity (USI), the technology-driven sports wagering monitoring company. USI will provide protection against...

Sportsbet.io named ‘master sponsor’ of São Paulo Futebol Clube

Sportsbet.io has strengthened its position in the Brazilian market after being named as the new ‘master sponsor’ of São Paulo Futebol Clube.The partnership, which...
DraftKings has expanded its existing partnership with MLB to include expanded promotional rights and content inclusive of the sports betting category.

DraftKings expands MLB partnership to include live game streaming and sports betting

DraftKings Inc has announced a strategic sportsbook expansion and extended its existing daily fantasy sports and sports betting partnership with Major League Baseball (MLB)...
Episode 4 of Hot Paper Lantern (HPL Digital Sport)'s reach and retain webinar series with SBC and SBC Webinars, going into influencer marketing

The pros (and the cons) of influencer marketing

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on...

Event News

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit gives delegates direct access to regulators through new regulatory gaming meet-ups

SBC Summit has launched the Regulatory Gaming Meet-Ups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders from more than 20 gaming...
Michael Jordan SBC Summit

Michael Jordan, Carsten Koerl, Jason Robins to open SBC Summit 2026

Lisbon, Portugal — SBC Summit 2026 will host one of the most high-profile keynote sessions ever staged in Europe by bringing together three of...
SBC

Applications for SBC Summit’s First Pitch now open

Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
illegal gaming

How state regulators can adapt to fighting illegal gaming in digital age

FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...