WynnBET secures first NFL partnership with sponsorship of Detroit Lions
Mobile sports betting app WynnBET has secured its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.Under the terms...
DraftKings licensed to offer daily fantasy sports in Louisiana
DraftKings Inc expects its daily fantasy sports product to go live soon in approved parishes in Louisiana following receipt of a DFS license from...
Genius Sports scores soccer data, streaming and marketing deal with MEDIAPRO Canada
Genius Sports has formed a new strategic partnership with MEDIAPRO Canada, a leading independent broadcast services, rights distribution and production company to help grow...
WynnBET signs up trio of sporting legends as brand ambassadors
Wynn Resorts’ mobile sports betting app WynnBET has signed up three brand ambassadors this week in sporting legends Chad 'Ochocinco' Johnson, Tim Howard and...
Codere upgrades sponsorship deal with Monterrey Rayados to become official betting partner
Multinational gaming outfit Codere has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club of the MX League of...
Bally’s to gamify beach volleyball with acquisition of Association of Volleyball Professionals
Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the professional beach volleyball organization and host of the longest-running domestic beach volleyball tour...
US Integrity to bolster betting-related integrity for BIG3 league
BIG3, the three-on-three basketball league, has agreed a partnership with US Integrity (USI), the technology-driven sports wagering monitoring company. USI will provide protection against...
Sportsbet.io named ‘master sponsor’ of São Paulo Futebol Clube
Sportsbet.io has strengthened its position in the Brazilian market after being named as the new ‘master sponsor’ of São Paulo Futebol Clube.The partnership, which...
DraftKings expands MLB partnership to include live game streaming and sports betting
DraftKings Inc has announced a strategic sportsbook expansion and extended its existing daily fantasy sports and sports betting partnership with Major League Baseball (MLB)...
The pros (and the cons) of influencer marketing
As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on...
Event News
SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...
SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe builds on Amsterdam move with regulated markets focus
SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030
SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...
SBC Summit Live Blog: Snoop Dogg reveal highlights final day
LISBON, Portugal — We’re back to wrap up SBC Summit on the third and final day of the biggest show in in the industry....