WynnBET secures first NFL partnership with sponsorship of Detroit Lions
Mobile sports betting app WynnBET has secured its first partnership with an NFL team through a multi-year sponsorship with the Detroit Lions.Under the terms...
DraftKings licensed to offer daily fantasy sports in Louisiana
DraftKings Inc expects its daily fantasy sports product to go live soon in approved parishes in Louisiana following receipt of a DFS license from...
Genius Sports scores soccer data, streaming and marketing deal with MEDIAPRO Canada
Genius Sports has formed a new strategic partnership with MEDIAPRO Canada, a leading independent broadcast services, rights distribution and production company to help grow...
WynnBET signs up trio of sporting legends as brand ambassadors
Wynn Resorts’ mobile sports betting app WynnBET has signed up three brand ambassadors this week in sporting legends Chad 'Ochocinco' Johnson, Tim Howard and...
Codere upgrades sponsorship deal with Monterrey Rayados to become official betting partner
Multinational gaming outfit Codere has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club of the MX League of...
Bally’s to gamify beach volleyball with acquisition of Association of Volleyball Professionals
Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the professional beach volleyball organization and host of the longest-running domestic beach volleyball tour...
US Integrity to bolster betting-related integrity for BIG3 league
BIG3, the three-on-three basketball league, has agreed a partnership with US Integrity (USI), the technology-driven sports wagering monitoring company. USI will provide protection against...
Sportsbet.io named ‘master sponsor’ of São Paulo Futebol Clube
Sportsbet.io has strengthened its position in the Brazilian market after being named as the new ‘master sponsor’ of São Paulo Futebol Clube.The partnership, which...
DraftKings expands MLB partnership to include live game streaming and sports betting
DraftKings Inc has announced a strategic sportsbook expansion and extended its existing daily fantasy sports and sports betting partnership with Major League Baseball (MLB)...
The pros (and the cons) of influencer marketing
As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on...
Event News
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC unveils new Global Prediction Markets Forum in Lisbon
SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit’s new masterclasses bring hands-on training to delegates
SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed
SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...