Sports - archive

The sports view on sports betting

DraftKings licensed to offer daily fantasy sports in Louisiana

DraftKings Inc expects its daily fantasy sports product to go live soon in approved parishes in Louisiana following receipt of a DFS license from...

Genius Sports scores soccer data, streaming and marketing deal with MEDIAPRO Canada

Genius Sports has formed a new strategic partnership with MEDIAPRO Canada, a leading independent broadcast services, rights distribution and production company to help grow...

WynnBET signs up trio of sporting legends as brand ambassadors

Wynn Resorts’ mobile sports betting app WynnBET has signed up three brand ambassadors this week in sporting legends Chad 'Ochocinco' Johnson, Tim Howard and...

Codere upgrades sponsorship deal with Monterrey Rayados to become official betting partner

Multinational gaming outfit Codere has taken a step further in its sponsorship agreement with the Monterrey Rayados Football Club of the MX League of...

Bally’s to gamify beach volleyball with acquisition of Association of Volleyball Professionals

Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the professional beach volleyball organization and host of the longest-running domestic beach volleyball tour...

US Integrity to bolster betting-related integrity for BIG3 league

BIG3, the three-on-three basketball league, has agreed a partnership with US Integrity (USI), the technology-driven sports wagering monitoring company. USI will provide protection against...

Sportsbet.io named ‘master sponsor’ of São Paulo Futebol Clube

Sportsbet.io has strengthened its position in the Brazilian market after being named as the new ‘master sponsor’ of São Paulo Futebol Clube.The partnership, which...
DraftKings has expanded its existing partnership with MLB to include expanded promotional rights and content inclusive of the sports betting category.

DraftKings expands MLB partnership to include live game streaming and sports betting

DraftKings Inc has announced a strategic sportsbook expansion and extended its existing daily fantasy sports and sports betting partnership with Major League Baseball (MLB)...
Episode 4 of Hot Paper Lantern (HPL Digital Sport)'s reach and retain webinar series with SBC and SBC Webinars, going into influencer marketing

The pros (and the cons) of influencer marketing

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on...

SportsGrid turns to Wildmoka to optimize production and distribution of STS video content

SportsGrid, which claims to be the first and only 24-hour streaming video network in the US, has selected Wildmoka's Digital Media Factory to optimize...

Event News

SBC Summit Americas

SBC Summit Americas 2026: Big topics and lasting connections

SBC Summit Americas 2026 welcomed industry professionals from across North and Latin America last week, with discussions around prediction markets and a series of...
SBC Awards Americas 2026

SBC Awards Americas 2026: BetMGM, FanDuel, Hard Rock, Sportradar win big

BetMGM, Kaizen Gaming, and Sportradar were the standout performers at the SBC Awards Americas 2026, each securing two awards at Wednesday night's ceremony at...
SBC Americas Editor Adam Candee speaking at SBC Summit Americas

SBC Summit Americas 2026 live coverage: What happened on Day 1?

The 2026 edition of SBC Summit Americas is underway!Below, we'll bring you the biggest stories live from the floor at Broward County Convention Center...
SBC Summit Americas banner image

SBC Summit Americas returns June 9-11 with new ways to network

SBC Summit Americas returns next week with the launch of SBC Connections, an all-new SBC networking program designed to transform how attendees meet, connect,...