Wynn Resorts’ mobile sports betting app WynnBET has signed up three brand ambassadors this week in sporting legends Chad ‘Ochocinco’ Johnson, Tim Howard and Nick Mangold.
Through the partnerships, the trio will appear in WynnBET advertising, attend in-person events and promote the app in addition to interacting as guests at the Blue Wire Podcast Studio at Wynn Las Vegas. The firm will also run several in-app promotions and odds boosts tailored to the ambassadors’ interests and personalities.
Johnson, one of the most influential athlete social media influencers with more than five million followers across Twitter and Instagram, played 11 professional football seasons with Cincinnati and New England. A leading voice in the sports and entertainment community, he recently participated in an exhibition boxing match in June. WynnBET will also support Johnson’s future charitable endeavors in his hometown of Miami.
The goalkeeper with most games played all-time for the United States Men’s National Soccer Team, Howard played professionally in the English Premier League with Manchester United as well as with several Major League Soccer franchises. The United States’ keeper in two World Cups currently serves as a soccer TV analyst and uses his social media platforms to share insight to soccer fans across the globe.
Mangold was a seven-time Pro Bowl offensive lineman during his 11-year professional football career with the Jets. He will bring his ‘big man’ personality to WynnBET and has plans to expand his media footprint while supporting his former team through the partnership.
“I’ve played football for almost my entire life, and never realized how entertaining it is to bet on the sport and interact with other fans about betting,” Mangold said. “Now that I’m retired, I’ve enjoyed learning the role that betting and social interaction plays in enhancing my enjoyment of the game.
“The WynnBET app makes that easy for me in my current home state of New Jersey. I’m excited to partner with WynnBET to let fans know what an entertaining and user-friendly experience the app provides.”