Sports - archive

The sports view on sports betting

DraftKings appointed official DFS provider of the Boston Red Sox

DraftKings has this week been appointed as the official Daily Fantasy Sports provider of the Boston Red Sox, reinforcing the existing relationship with the...
Sports betting and digital gaming operator BetMGM has announced the signing of former NFL running back Marshawn Lynch as a brand ambassador.

BetMGM signs Marshawn Lynch as a brand ambassador

Sports betting and digital gaming operator BetMGM has announced the signing of former NFL running back Marshawn Lynch as a brand ambassador.The Super Bowl...
Tennessee’s sportsbooks benefited from sports such as NASCAR, tennis, and golf in June to make gains in betting volume and in GGR according to PlayTenn.

Tennessee sportsbooks make betting volume and GGR gains in June

Tennessee’s sportsbooks benefited from sports such as NASCAR, tennis, and golf in June to make gains in betting volume and in gross gaming revenue,...

Codere becomes Official Betting Partner of Club Atlético River Plate

Codere, the Spanish-based multinational gaming company operating across Latin America and Europe, has signed a sponsorship agreement with Club Atlético River Plate of Argentina.Under...

Gannett and Tipico leverage USA Today Network in ground-breaking sports betting alliance

Gannett Co Inc has secured an exclusive agreement today with Tipico USA Technology Inc, the US subsidiary of European based sports betting provider the...
Playmaker Capital Inc has announced it has acquired 100% of YB Media LLC (Yardbarker) in a deal worth up to $24m.

Playmaker acquires Yardbarker to boost US market presence

Playmaker Capital Inc has announced it has acquired 100% of California-based sports and entertainment digital media business, YB Media LLC (Yardbarker) in a deal...
Stats Perform has announced a deal extension with the NBA’s Orlando Magic for the use of AutoStats, its AI-enhanced body recognition technology.

Stats Perform extends AutoStats deal with Orlando Magic

Stats Perform has announced a deal extension with the NBA’s Orlando Magic for the use of AutoStats, its AI-enhanced body recognition technology.AutoStats leverages computer...
DFS operator PrizePicks is launching a comprehensive Olympics offering that will allow its players to predict how athletes will perform across the Games.

PrizePicks launches Olympic Games DFS offering

Independently owned daily fantasy sports (DFS) operator PrizePicks is launching a comprehensive Olympics offering that will allow its players to predict how athletes will...

Massachusetts edges toward legal sports betting, but college sports remains a sticking point

Massachusetts continues to edge towards legalized sports betting following a vote last week in the state House that overwhelmingly passed Bill H3977. But question...
Lawmakers in Louisiana have given their approval for Caesars Entertainment to acquire the naming rights to the Superdome, the home of the New Orleans Saints.

Caesars Entertainment secure naming rights to New Orleans Saints’ Superdome

Lawmakers in Louisiana have given their approval for Caesars Entertainment to acquire the naming rights to the state’s Superdome, the home of the NFL’s...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...