Codere, the Spanish-based multinational gaming company operating across Latin America and Europe, has signed a sponsorship agreement with Club Atlético River Plate of Argentina.
Under the terms of the deal, Codere will become the Official Betting Partner of the soccer club from August 2021, effective for the next four years until the 2024/2025 season. In the initial stages of the partnership, the firm’s branding will appear on the sleeve of the team’s shirt.
According to Codere, the alliance will strengthen the international expansion of its online sports betting business through its website Codere.com.ar.
Announcing the deal, a statement read: “Codere and Club Atlético River Plate share common values of responsible gaming, a strive for leadership, an international vocation and a commitment to excellence.”
Carlos Sabanza, Codere’s Sponsorship Manager, noted: “This agreement allows us to reach the Argentine and Latin American public in the best and most direct way possible, providing our current and future customers the best brand experience.
“This alliance – with one of the most important football teams in the country- allows us to enhance our positioning as a leading online sports betting and omnichannel entertainment provider in this key market.”
Codere became established in Argentina in the early 1990s and is currently the largest gaming hall operator in the Province of Buenos Aires. It has 13 gaming halls in which it operates more than 6,800 casino-slots in addition to traditional bingo and associated catering services.
The group expects to start its online operations in the country as soon as the City of Buenos Aires and/or any of its other provinces authorize it.