Sports - archive

The sports view on sports betting

Ifrah advice on the economic benefits of legalized sports betting

Jeff Ifrah, a founding member of iDEA Growth, was among a number or industry experts to testify before the Council of the District of Columbia’s...

CGA invites NHL to engage with Canadian gaming industry

The Canadian Gaming Association (CGA) has welcomed this week’s announcement by the National Hockey League (NHL) on its first sports betting partnership with MGM...

Sports betting and the leagues – the times they are a changin’!

Not even half-way into another week and already we've witnessed the completion of another landmark alliance between a big player in the gaming sector...

Caesars and Harris Blitzer realize synergies in multi-year partnership

Harris Blitzer Sports & Entertainment (HBSE) has confirmed the agreement of a multi-year partnership with Caesars Entertainment and the sports and entertainment conglomerate's marquee properties: the Philadelphia...

STATS and Kroo in deal to bring risk-free live sports betting to fans

Sports data and intelligence provider STATS and Kroo Sports, a no-risk live betting, predictions and trivia app, have announced a new deal this week....

Horse Races Now and Digitote forge sports wagering partnership

Horse Races Now (HRN), the real-time data specialist, has announced a new partnership with sports betting solution provider, Digitote Americas (DA). The new alliance will...

NHL names MGM Resorts as its first official sports betting partner

The National Hockey League (NHL) has named MGM Resorts the first official sports betting partner of the League. NHL commissioner Gary Bettman, joined by...

NCAA forms new committee to address the growth of legal sports betting

The National Collegiate Athletic Association (NCAA) has established a membership committee to address the expansion of legalized sports wagering. The move, said the association,...

US sports betting set to score with myriad sponsorship deals

Scott Longley of Clear Concise Media lends his thoughts to SBC Americas on how sponsorship deals are fast becoming an integral feature of the...

NCLGS set to welcome law makers to Winter Meeting

The National Council of Legislators from Gaming States (NCLGS) will welcome new legislators from across the country who want to learn the basics about...

Event News

SBC Summit SBC Connect

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...
SBC Global Prediction Markets Forum

SBC unveils new Global Prediction Markets Forum in Lisbon 

SBC has announced the launch of the Global Prediction Markets Forum, a new standalone event dedicated to one of the fastest-evolving sectors in betting...
SBC Summit

SBC Summit’s new masterclasses bring hands-on training to delegates

SBC Summit will introduce three expert-led Masterclasses in 2026, giving delegates practical training in sportsbook trading, electronic gaming and responsible gaming marketing.Running from September...
Affiliate Leaders Awards Shortlist

Meet the Nominees: Affiliate Leaders Awards 2026 Shortlist Revealed

SBC has revealed the shortlist for the second edition of the Affiliate Leaders Awards, taking place at Lisbon’s MEO Arena on Wednesday, September 30.More...