Sports - archive

The sports view on sports betting

Charlotte Hornets franchise names DraftKings as official DFS partner

NBA franchise the Charlotte Hornets has named DraftKings Inc as its exclusive Official Daily Fantasy Sports Partner in a multi-year agreement that will, said...

Entercom broadcasts sports betting content via BetQL Audio Network

Sports radio broadcaster Entercom has launched the BetQL Audio Network, featuring sports betting programming, across its portfolio of sports stations as well as the RADIO.COM...

Fortnite to sponsor Santos FC in CONMEBOL Libertadores final

Gaming brand Fortnite will be the master sponsor of the Brazilian team Santos FC in the CONMEBOL Libertadores championship game, which will take place...

DraftKings announces addition of NFL video highlights on apps

In the wake of the recent NFL Conference Championship games, DFS and sportsbook operator DraftKings has announced that it will debut NFL-produced video content...

FanDuel to provide real-time PGA TOUR highlights on sportsbook app

FanDuel Group has announced this week that it will commence providing real-time highlights of PGA TOUR golf events to FanDuel Sportsbook app users. In...
theScore has hired Incubeta as a performance marketing consultant providing performance marketing support across its Google activity for theScore Bet.

theScore hires Incubeta as a performance marketing consultant

theScore has hired digital marketing agency Incubeta as a performance marketing consultant providing performance marketing support across theScore’s Google activity for its mobile sportsbook,...

FanDuel Group and the Washington Football Team link-up in Virginia

FanDuel Group and the Washington Football Team have announced this week what they claim is the first-ever market access partnership between a National Football...
The NFL's Super Bowl LV will be a matchup that features one of the highest over/unders in the big game’s history, according to TheLines.

TheLines: Super Bowl LV features one of the highest over/unders in Super Bowl history

The highest scoring season in NFL history will come to a climax at Super Bowl LV with a matchup that features one of the...

Colorado shaping up to be the most innovative US sports betting market

Colorado became the sixth state to surpass the $1bn mark for wagers in a single year as sportsbooks closed 2020 with yet another record...
Bally's Corporation has entered into a definitive agreement to acquire Monkey Knife Fight, among the fastest-growing gaming platforms in North America.

Bally’s to acquire DFS site Monkey Knife Fight

Bally's Corporation, a leading US provider of land-based gaming and interactive entertainment, has entered into a definitive agreement to acquire Monkey Knife Fight (MKF),...

Event News

2024 SBC Sports Betting Hall of Fame nominees

SBC announces six 2024 Sports Betting Hall of Fame inductees

SBC has revealed the six individuals set to join the esteemed ranks of the 2024 Sports Betting Hall of Fame. This annual tradition, initiated...
SBC Awards 2024

SBC Awards North America 2024 shortlist revealed

SBC has announced the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America. The shortlist recognizes the achievements and...

SBC Summit North America: Charting new paths in affiliate marketing success

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will...
SBC Summit North America iGaming Track

2024 SBC Summit North America’s focus on iGaming

The 2024 edition of SBC Summit North America will spotlight iGaming, a vertical with immense revenue potential which is, however, often overshadowed in the...