Betfred Sports has signed the all-time Denver Broncos receiving leader Rod Smith to an exclusive marketing agreement this week. Under the terms of the deal, the three-time all-star, two-time American Football champion and Ring of Fame member, becomes the first spokesperson for the sports betting operator since its US launch.
Smith will represent Betfred Sports by interacting with Colorado sports bettors and fans on social media while participating in various online and offline promotions.
Bryan Bennett, COO of Betfred USA Sports, commented: “Rod is easily the greatest receiver in Broncos history and a Broncos legend. When we were searching for a brand ambassador and marketing partner, we wanted someone of his stature on the field, but also someone who is intimately involved in the community off the field. We could not be more excited about working with Rod to make Betfred Sports a household name in Colorado.”
Smith added: “The ability to bet on sports is great for all sports fans. I really love the family-owned operation at Betfred, and the way they approach the communities in which they do business. I know what it takes to be the best, so I look forward to working with them in this exciting and competitive world of sports betting in the great state of Colorado.”
Betfred Sports has been operational in Colorado since launching its brick-and-mortar sportsbook at Saratoga Casino Black Hawk and announcing a partnership with the Denver Broncos in June 2020.