Affiliate Leaders magazine shines light on global opportunities
SBC Media has published issue three of Affiliate Leaders magazine ahead of SBC Summit and Affiliate Leaders Summit in Lisbon Sept. 16-18.The official publication...
SBC Summit 2025 to host first Web 3.0 & Blockchain Academy
Delegates at SBC Summit 2025 will gain hands-on experience in Web 3.0 and blockchain through a new academy dedicated to decentralized technologies. The programme...
ESPN caters to ESPN Bet players with new streaming service
ESPN has launched its anticipated direct-to-consumer (DTC) streaming platform, and its ESPN Bet sports betting venture with PENN Entertainment has prominent positioning as the...
Randi Zuckerberg to headline debut AI Academy at SBC Summit 2025
Tech innovator, entrepreneur and two-time Tony Award winner Randi Zuckerberg will headline the debut AI Academy at SBC Summit 2025, opening the program with...
FanDuel scores deal with MLS club for tethered license in Missouri
FanDuel is securing a market access deal in Missouri with an MLS club after failing to be awarded one of the two untethered sports...
Gambling.com Group set to take over Las Vegas ticketing platform
Gambling.com Group is continuing its acquisition spree with the pending purchase of an asset that provides entertainment booking in America’s most storied gaming market.The...
Fanatics ties betting rewards to other verticals in new loyalty program
Fanatics is capitalizing on the growth of its sports betting and casino operations in the U.S. with a new beefed-up loyalty program that ties...
Meet the first Affiliate Leaders Awards 2025 shortlist and cast your vote
SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards, a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This...
PENN CEO says ESPN Bet will be major part of new streaming service
PENN Entertainment CEO Jay Snowden confirmed that ESPN Bet will be front and center when ESPN debuts its new direct-to-consumer streaming service later this...
NFL selling major media assets to ESPN for 10% stake
The NFL has reached a deal to acquire a minority stake in a sports media conglomerate that is attempting to scale as a co-owner...
Event News
Applications for SBC Summit’s First Pitch now open
Applications are now open for the 2026 edition of SBC First Pitch, where five early-stage betting and gaming startups will earn the opportunity to...
How state regulators can adapt to fighting illegal gaming in digital age
FT. LAUDERDALE, Fla. – Fighting the massive unregulated and illegal gaming market presents a daunting challenge for state-level regulators.As discussed at this month’s SBC...
Five questions with PrizePicks head of RG Phil Sherwood about responsible gaming
Following up on recent discussion around responsible gaming and player protection at this month's SBC Summit Americas in Ft. Lauderdale, Fla., SBC Americas spoke...
SBC Summit to examine what effective player protection looks like in practice
As expectations around player safety continue to evolve, operators face increasing pressure to detect signs of gambling-related harm earlier and implement more effective interventions....