Mario Lopez, now an official brand ambassador for Hard Rock Jackpot Planet

Mario Lopez signs up to rep Hard Rock Jackpot Planet social game

Hard Rock Digital's free-to-play gaming arm Hard Rock Games has recruited actor and television host Mario Lopez as brand ambassador for its Hard Rock...
A sign proclaiming SBC Summit as "The Greatest Show In Gaming"

SBC Summit 2025: The largest and most international edition yet

SBC Summit 2025 cemented its reputation as the greatest show in gaming with a record-breaking 30,000+ attendees from 150 countries.This year’s edition delivered 20%...
Affiliate Leaders awards announcement

Clever Advertising wins two categories at inaugural Affiliate Leaders Awards

Bet365 Partners, Clever Advertising and Flashscore were among the winners at SBC’s inaugural Affiliate Leaders Awards, a ceremony celebrating the affiliates, operator programmes, and...
A still from the 'Welcome to Fabulous' Las Vegas marketing video

Las Vegas tries to entice visitors back to city amid declining traffic

Las Vegas' official destination marketing organization is optimistic that the resort city will see an upswing in tourism in the coming weeks, but a...
SBC Webinars banner image

SBC Webinars and Algosport discuss the future of sports betting

Sports betting remains a central revenue driver for operators across the globe, but the sector is undergoing significant transformation. To address the challenges and...
The front cover of the third issue of SBC's Affiliate Leaders Magazine

Affiliate Leaders magazine shines light on global opportunities

SBC Media has published issue three of Affiliate Leaders magazine ahead of SBC Summit and Affiliate Leaders Summit in Lisbon Sept. 16-18.The official publication...
SBC Web 3.0 and Blockchain Academy banner image

SBC Summit 2025 to host first Web 3.0 & Blockchain Academy

Delegates at SBC Summit 2025 will gain hands-on experience in Web 3.0 and blockchain through a new academy dedicated to decentralized technologies. The programme...

ESPN caters to ESPN Bet players with new streaming service

ESPN has launched its anticipated direct-to-consumer (DTC) streaming platform, and its ESPN Bet sports betting venture with PENN Entertainment has prominent positioning as the...
SBC Summit AI Academy banner image

Randi Zuckerberg to headline debut AI Academy at SBC Summit 2025

Tech innovator, entrepreneur and two-time Tony Award winner Randi Zuckerberg will headline the debut AI Academy at SBC Summit 2025, opening the program with...
A MLS player as FanDuel lands a market access deal with a team in Missouri.

FanDuel scores deal with MLS club for tethered license in Missouri

FanDuel is securing a market access deal in Missouri with an MLS club after failing to be awarded one of the two untethered sports...

Event News

SBC Summit Europe

SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe

SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ribbon-cutting

SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...

SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe Amsterdam announcement

SBC Summit Europe builds on Amsterdam move with regulated markets focus

SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC Summit Lisbon

SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030

SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...