Tech innovator, entrepreneur and two-time Tony Award winner Randi Zuckerberg will headline the debut AI Academy at SBC Summit 2025, opening the program with an exclusive Ask Me Anything (AMA) session.
The AI Academy is part of SBC’s newly introduced Tech Academies, which will offer delegates the chance to engage in more intimate, interactive and practical learning experiences. The Tech Academies will focus on four key industry verticals: AI, marketing, Web 3.0 & Blockchain and a fourth academy still to be announced.
Taking place on Tuesday, Sept. 16, the AI Academy will bring together global AI leaders, tech entrepreneurs and business strategists. The program will feature a variety of panels, workshops, case studies and live Q&As, providing delegates with both opportunities for reflective discussion and practical strategies for integrating and utilizing AI effectively.
“We’ve seen a growing demand from delegates for more hands-on education focused on topics that truly resonate with the industry,” said SBC Founder and CEO Rasmus Sojmark. “AI hasn’t just captured attention; it’s dominated global discourse and is now influencing nearly every aspect of modern business. Including it as part of our Tech Academies was a natural decision.
The AI Academy will commence with an opening address from host Jeffrey Haas, managing director of ID8 Global, an AI-powered software company helping acquisition and supply chain professionals streamline operations, reduce costs and enhance compliance.
Following this, Zuckerberg, CEO of Zuckerberg Media and HUG, will lead the AMA session StAI Ahead: Upleveling Yourself and Your Business with AI. Delegates will have the chance to pose questions directly to Zuckerberg, who will offer a detailed walkthrough of how to leverage AI tools to scale businesses, improve decision-making and navigate the fast-changing AI landscape. Zuckerberg will also open the conference program on Sept. 16.
Following this, AI & the Law: With Great Power Comes Great Responsibility will examine how businesses can integrate AI ethically and sustainably. Speakers Paula Murphy (head of business development, Mindway AI), Diane Mullinex (head of global telecom and gaming practices, Pinsent Masons) and Andreas Hartmann (co-founder and COO, VAIX) will explore how AI can be balanced with corporate responsibility, shareholder expectations and compliance within evolving regulatory frameworks.
In addition, the AI Academy will present four focused case studies, giving delegates practical insights into how companies are applying AI across business intelligence, compliance and autonomous agents.
Kicking off the series of case studies is the session, Merging AI with BI in a Data-Rich Environment, which will examine how AI tools are being used to enhance business intelligence, from generating real-time insights to driving proactive growth strategies. Led by AI and data analytics expert Mayank Pachauri (founder and CEO, LogNormal Analytics), the session will explore tools such as intelligent alerts, agentic AI, conversational chatbots, and recommendation engines with an emphasis on delivering fast-paced profitability.
Building Better, Faster & Smarter with AI will follow with a deep dive into how companies are accelerating game development through AI integration. Featuring C-level executives from leading AI-powered providers, Javier Troncoso (CEO and co-founder, InsightPlay.ai), Benjamin Böhle-Roitelet (co-founder and CEO, WIDER.ai) and John Caldwell (co-founder, i3Soft), the session will provide a detailed look at how AI is supporting operations across the product lifecycle, from concept and visualization to coding assistance and regulatory compliance.
Shifting focus to the regulatory landscape, Teaching AI to Understand Compliance: Opportunities, Restrictions, and the Power of Human–AI Collaboration will be led by Ralitsa Eide and Isabelle Zanzer, co-founders of CompliancePlayAI, the first AI programme trained exclusively on gambling regulation. The session will explore how AI is being integrated into compliance frameworks to monitor regulatory updates, assess risk and ensure ethical implementation through close human-AI collaboration.
Closing out the academy is How Autonomous Agents Are Disrupting Industries, presented by Gianluca Pereyra, CEO of Enidog, a company developing real-time, autonomous AI tools for esports and competitive gaming. Drawing on his experience in AI coaching and esports, Pereyra will explore the deployment of AI agents in live environments, offering insights into how these agents think, adapt and operate in dynamic, competitive scenarios.
SBC Summit 2025, SBC’s global flagship event, takes place at Feira Internacional de Lisboa and MEO Arena Sept. 16–18 . The summit will also host a comprehensive conference programme, an expansive exhibition floor, the Affiliate Leaders Summit and Payment Expert Summit, and a series of evening networking events.
Participation in the Tech Academies is exclusively for Expo+ and VIP Event Pass holders only. You can RSVP to attend our tech academies here.
VIP Event Pass: Access to the show floor, all networking areas and conference sessions, complimentary food and drink from the summit’s food festival and access to exclusive evening networking sessions and parties.
Group VIP Event Pass: Get your passes for just €400 each when you purchase for three or more people, a saving of €200 per ticket.
Expo+ Pass: Access to the show floor, conference sessions and daytime networking only.
