Fanatics ties betting rewards to other verticals in new loyalty program
Fanatics is capitalizing on the growth of its sports betting and casino operations in the U.S. with a new beefed-up loyalty program that ties...
Meet the first Affiliate Leaders Awards 2025 shortlist and cast your vote
SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards, a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This...
PENN CEO says ESPN Bet will be major part of new streaming service
PENN Entertainment CEO Jay Snowden confirmed that ESPN Bet will be front and center when ESPN debuts its new direct-to-consumer streaming service later this...
NFL selling major media assets to ESPN for 10% stake
The NFL has reached a deal to acquire a minority stake in a sports media conglomerate that is attempting to scale as a co-owner...
SBC to debut new Marketing Academy in Lisbon with Gary Vaynerchuk AMA
Gary Vaynerchuk, renowned entrepreneur and marketing powerhouse, will kick off SBC Summit 2025’s first-ever Marketing Academy with an exclusive AMA (Ask Me Anything) session.This...
Everything you need to know about the SBC Summit 2025 Super Stage
The MEO Arena will once again host SBC Summit's Super Stage in 2025, offering a mix of daytime content, keynotes from Gary Vaynerchuk and...
Randi Zuckerberg to open conference program at SBC Summit 2025
Randi Zuckerberg, tech powerhouse, media entrepreneur and AI advocate, will take the stage for a series of sessions at SBC Summit 2025.From her work...
Affiliate Leaders Summit expands to three days and adds awards
The Affiliate Leaders Summit will return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the...
PrizePicks partners with Rich Paul’s KLUTCH agency on strategy and development
Daily fantasy sports (DFS) giant PrizePicks has partnered with sports and entertainment talent agency KLUTCH Sports Group in a deal it says will help...
Why a $100 sports bet translates to $1.55 for the sportsbooks
Many state lawmakers may tell you that the major sportsbooks like FanDuel and DraftKings are printing money. Longtime industry participants will tell you that...
Event News
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026
InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...