Meet the first Affiliate Leaders Awards 2025 shortlist and cast your vote
SBC has announced the debut shortlist for the inaugural Affiliate Leaders Awards, a new ceremony spotlighting the companies shaping affiliate marketing’s next chapter. This...
PENN CEO says ESPN Bet will be major part of new streaming service
PENN Entertainment CEO Jay Snowden confirmed that ESPN Bet will be front and center when ESPN debuts its new direct-to-consumer streaming service later this...
NFL selling major media assets to ESPN for 10% stake
The NFL has reached a deal to acquire a minority stake in a sports media conglomerate that is attempting to scale as a co-owner...
SBC to debut new Marketing Academy in Lisbon with Gary Vaynerchuk AMA
Gary Vaynerchuk, renowned entrepreneur and marketing powerhouse, will kick off SBC Summit 2025’s first-ever Marketing Academy with an exclusive AMA (Ask Me Anything) session.This...
Everything you need to know about the SBC Summit 2025 Super Stage
The MEO Arena will once again host SBC Summit's Super Stage in 2025, offering a mix of daytime content, keynotes from Gary Vaynerchuk and...
Randi Zuckerberg to open conference program at SBC Summit 2025
Randi Zuckerberg, tech powerhouse, media entrepreneur and AI advocate, will take the stage for a series of sessions at SBC Summit 2025.From her work...
Affiliate Leaders Summit expands to three days and adds awards
The Affiliate Leaders Summit will return to the Feira Internacional de Lisboa (FIL) this September, now expanded to a three-day format and featuring the...
PrizePicks partners with Rich Paul’s KLUTCH agency on strategy and development
Daily fantasy sports (DFS) giant PrizePicks has partnered with sports and entertainment talent agency KLUTCH Sports Group in a deal it says will help...
Why a $100 sports bet translates to $1.55 for the sportsbooks
Many state lawmakers may tell you that the major sportsbooks like FanDuel and DraftKings are printing money. Longtime industry participants will tell you that...
Player Protection Stage puts RG in the spotlight at SBC Summit 2025
SBC Summit 2025 will once again shine a light on the industry's responsibility of safeguarding players, with a dedicated Player Protection stage running throughout...
Event News
Standing out in a crowded market: SBC Summit adds Marketing & CX Track to...
SBC Summit will explore how betting and gaming brands can cut through the noise with more distinctive, data-driven and effective marketing campaigns through its...
SBC Summit strengthens startup focus with BettingStartups collaboration
SBC Summit has partnered with BettingStartups to strengthen its support for early-stage betting and gaming companies, with the collaboration spanning both the Startup Hub...
SBC Summit’s Player Experience Academy explores engagement and its limits
SBC Summit will put player experience under the microscope this September in Lisbon, as its Academy brings together the operators, product leaders, and regulators...
SBC Summit 2026 rolls out structured networking, powered by SBC Connect
SBC Summit is giving delegates greater control over who they meet in Lisbon, with a new structured networking program, powered by SBC Connect, that...