Caesars Entertainment is bolstering its Formula 1 offerings for sports wagering through a new partnership with ALT Sports Data.
On Friday, ALT Sports Data and Caesars announced a deal that supports the delivery of F1 betting markets to bettors across the country. The partnership between the two entities encompasses Caesars Sportsbook and the digital and retail operations of William Hill.
“Formula 1 is one of the most complex and data-rich environments in global sport, and that complexity creates an opportunity to completely redefine the betting experience,” said ALT Sports Data Chief Executive Officer Joe Dunnigan.
“Our platform is designed to unlock that potential at scale, and partnering with Caesars allows us to bring a truly differentiated, always-on product to market that reflects the speed, strategy, and unpredictability of Formula 1”.
The partnership provides Caesars with access to ALT Sports Data’s proprietary F1 offerings, which include models, pricing and data infrastructure. Caesars leveraging ALT Sports Data’s solutions also allows the operator to provide unique and innovative betting markets.
New betting markets ALT Sports Data will help Caesars and William Hill offer include:
- Lap-by-lap driver matchups
- Fastest segment performance
- Pit stop outcomes
- Overtakes
- Position-based milestones
“Formula 1 continues to captivate fans with its intensity, strategy, and constant innovation,” said Caesars Digital President Eric Hession.
“By integrating ALT Sports Data’s advanced modeling and real-time official data, we’re able to elevate our Formula 1 offering and give customers a more dynamic way to experience every moment of the race weekend”.
In addition to Caesars, ALT Sports Data also provides models and pricing for bet365, FanDuel and DraftKings.
ALT Sports Data secures access to F1
Caesars is working with ALT Sports Data to power its F1 offerings, as ALT Sports Data is the official and exclusive betting data supplier of the global motorsports competition.
ALT Sports Data agreed to a partnership with F1 in 2025 to provide official betting data and to develop real-time predictive analytics for the motorsports giant. That same year, the California-based company struck a deal with extreme sports competition X Games.
The pact allowed X Games fans to wager on its events for the first time in its history.
In 2025, ALT Sports Data also closed a $5m seed round. The funding round included venture capital firms Relay Ventures and Eberg Capital.
