ALT Sports Data has partnered with one of the world’s premier motorsports competitions.
The California-based sports trading and consumer data company has secured a deal with Formula 1 to provide the global motor racing competition with official betting data. ALT Sports Data has been named an official data supplier of Formula 1 to drive growth and engagement while providing responsible and regulated wagering for its series of races.
“Sports betting is an increasingly important part of the global fan experience and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport,” said Formula 1 CCO Emily Prazer. “We are delighted to partner with ALT Sports Data whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
As part of the pact, ALT Sports Data will work to develop real-time predictive analytics for the competition and priced odds solutions for operators that offer Formula 1 markets.
Formula 1, a subsidiary of Liberty Media, provides entertainment to over 700 million motorsports fans worldwide. Earlier this week, Formula 1 held its preseason testing sessions at the Bahrain International Circuit, host of the annual Bahrain Grand Prix.
The 2025 Formula 1 season gets underway on March 14 for the Australian Grand Prix.
ALT Sports Data diversifies portfolio
Last month, the sports trading and data giant landed a global partnership with extreme sports competition X Games. The landmark deal allows ALT Sports Data to provide X Games fans with the opportunity to wager on its events for the first time in its 30-year history. ALT Sports Data is providing traditional and prop betting markets for X Games.
The company has also recently secured deals with Abelson Info and Athletes Unlimited.
