Online gaming, fantasy sports and social gaming company Betr signposted its interest in prediction markets last year, and it soon will begin offering Polymarket markets within its app.
On Wednesday, Betr announced it will add Polymarket’s sports event contracts to its product mix via a new multi-year partnership, as well as contracts on politics, culture and other topics. Betr said the partnership will make Polymarket predictions available to one million paying Betr users.
“Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app,” said Betr Co-Founder and Chief Executive Officer Joey Levy in a press release. He added that the prediction markets category is projected to reach $1 trillion in annual volume. “There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”
Polymarket Founder and CEO Shayne Coplan added that Betr has built “one of the most engaged sports audiences” in the country and said the gaming operator’s audience and operating model make it an ideal partner to bring prediction markets to “a massive new audience.”
“This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country,” added Coplan.
Betr signaled that it planned to join the prediction markets fray last year. It applied to the National Futures Association (NFA) to launch a platform called Betr Predictions LLC, with Levy listed as the platform’s CEO. The NFA has listed Betr as a pending introducing broker (IB) and swap firm since October.
Betr is the latest DFS-rooted operator to jump into the prediction markets realm. PrizePicks, Underdog, FanDuel, DraftKings and Sleeper all already have event contracts live in the U.S.
Betr touches all verticals
Founded in 2022 by Levy and YouTuber-turned-boxer Jake Paul, Betr began life as a daily fantasy sports operator and has since expanded to become a sportsbook, a social casino and more. It offers state-regulated sports wagering in three states, its Betr Picks DFS product in 34 states, and social gaming across the U.S.
Last September 2025, it launched Betr Social Sportsbook and the online skill games hub Betr Arcade, which are currently live in 32 and 38 states, respectively. Last month, it soft-launched Betr Social Casino, which will go live in 28 states.
Levy told SBC Americas last summer that Betr is “in the business of trying to find as many ways to entertain our customers as much as possible.” That has taken them from DFS to sports to social gaming and arcade gaming, and now to predictions.
Given their currently murky and litigation-littered status as federally regulated derivatives products, adding prediction markets will expand Betr’s reach from 30-something states for most of its products to virtually every state in the U.S. “Emerging companies like Betr can launch nationwide and kind of have the optionality to either do so via prediction markets or some of these other verticals or some combination of all of them,” Levy added to Forbes.
Polymarket is engaged in court cases in Nevada and Massachusetts and sued the state of Michigan this week. Earlier this year, a Nevada state court judge ordered Polymarket to stop offering any event contracts in the state temporarily, but Polymarket continues to contest the case. For now, Betr would be able to take event contracts live across the U.S. if it launched them today.
‘Super apps’ with predictions are becoming fashionable
All of Betr’s existing products live within one app, which Betr has taken to calling a “super app”, and its new prediction markets product soon will be available within the same single-app experience as everything else it offers.
Where once standalone apps for different product verticals were the done thing, online gaming leadersare seeing the benefits of the “super app” strategy.
Just two days ago, DraftKings announced its own “super app” that will house the company’s sports betting, online casino, Jackpocket lottery operations and prediction markets all in one place. The app will be available in every state, but which verticals can be accessed will vary from state to state. Betr will work on the same basis.
DraftKings launched its DraftKings Predictions vertical in December and has event contracts live in 47 states through partnerships with Polymarket competitors CME Group and Crypto.com. In 17 states where it does not offer state-regulated sports betting, DraftKings allows sports contract trading.
Betr’s announcement did not confirm in how many states it will offer sports-specific contracts from Polymarket. SBC Americas reached out to representatives of the company seeking details on how Betr will roll out predictions across the U.S.
